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Modegeschäft und digitale Transformation: Technologie und Innovation auf der ganzen Welt-
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Standort: Fairfield, Ohio, USA
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eBay-Artikelnr.:388553506706
Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9781032428475
- Type
- NA
- Publication Name
- NA
- ISBN
- 9781032428475
Über dieses Produkt
Product Identifiers
Publisher
Routledge, Chapman & Hall, Incorporated
ISBN-10
1032428473
ISBN-13
9781032428475
eBay Product ID (ePID)
28065853902
Product Key Features
Book Title
Fashion Business and Digital Transformation : Technology and Innovation Across the Fashion Industry
Number of Pages
272 Pages
Language
English
Publication Year
2024
Topic
Industries / Retailing, Economics / General, Production & Operations Management, Information Technology
Illustrator
Yes
Genre
Computers, Business & Economics
Book Series
Mastering Fashion Management Ser.
Format
Trade Paperback
Dimensions
Item Length
9.7 in
Item Width
6.9 in
Additional Product Features
Intended Audience
Trade
LCCN
2023-056942
Reviews
" Fashion Business and Digital Transformation written by Charlene Gallery and Jo Conlon will be an indispensable guide for any students that are interested in Fashion Management and Technology. This comprehensive work explores the impact of technologies like AI, DPC, PLM, NFTs, Blockchain and many more examples of the technologies that continue to transform fashions value-chain. With real-world examples, engaging thought leadership. It will equip readers with the skills needed for the industry's transformational future." Mark Harrop , CEO WhichPLM, Founder & Strategic Advisor to The Interline, Non-Executive Director, Satra Technology, EAB Manchester Metropolitan University "The two parts of this book's title are inseparable: the future of the fashion business is going to be defined by digital transformation. Preparing for that fact - and being ready to turn technology to your advantage - is a vital task for any fashion professional." Ben Hanson , Editor-in-Chief, The Interline
Dewey Edition
23
Dewey Decimal
687
Synopsis
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including Artificial Intelligence, Virtual Reality, Augmented Reality, Digital Fashion Design, NFTs, 3D textiles, and Blockchain. Strategic concepts such as 'Retail-tainment', 'Phy-gital', Gamification and A-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology., Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments.
LC Classification Number
HD9940.A2G354 2024
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grandeagleretail
98,3% positive Bewertungen•2,8 Mio. Artikel verkauft
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Verkäuferbewertungen (1.054.953)
- w***i (874)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
- e***_ (17)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 0***i (5)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!
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grandeagleretail
98,3% positive Bewertungen•2,8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.054.953)
- w***i (874)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
- e***_ (17)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 0***i (5)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!