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Product Identifiers
PublisherPenguin Publishing Group
ISBN-100525559760
ISBN-139780525559764
eBay Product ID (ePID)12064407232
Product Key Features
Book TitleBecoming Elizabeth Arden : the Woman Behind the Global Beauty Empire
Number of Pages512 Pages
LanguageEnglish
TopicBeauty & Grooming, Industries / Fashion & Textile Industry, Economics / General
Publication Year2024
IllustratorYes
GenreHealth & Fitness, Business & Economics
AuthorStacy A. Cordery
FormatHardcover
Dimensions
Item Height1.7 in
Item Weight27.2 Oz
Item Length9.3 in
Item Width6.4 in
Additional Product Features
Intended AudienceTrade
LCCN2024-016805
ReviewsThe detailed insight into [Arden's] business practices--including how she framed her treatments as a gateway to the elite--intrigues. Beauty buffs will be rapt. -- Publisher's Weekly A lusciously long and lively biography . . . Cordery makes a convincing case that Arden was responsible for many of the innovations taken for granted in the beauty industry today. As beguiling as a day of luxury beauty treatments. --Kirkus, "The detailed insight into [Arden's] business practices--including how she framed her treatments as a gateway to the elite--intrigues. Beauty buffs will be rapt." -- Publisher's Weekly
SynopsisA sweeping biography of one of the most influential and successful business-women in American history, BECOMING ELIZABETH ARDEN opens the Red Door to a world of wealth, glamor, and the profitable business of beauty Elizabeth Arden was a household name on six continents and a millionaire several times over before her death in 1966. Arden counted British royalty and social elites from the overlapping worlds of New York, Hollywood, London, and Paris among her clients. She revolutionized skin care and cosmetics, making it acceptable for all women to embrace glamour and wear makeup--not just actresses and prostitutes. She created a successful international business empire before women gained the vote and at a time when virtually no woman owned or ran a national company. She developed the first luxury spa and insisted on a holistic understanding of health and beauty. Unconventional and driven, Arden fervently believed that every woman could be beautiful. Acclaimed biographer Stacy Cordery does full justice to one of America's greatest entrepreneurs. Canadian-born Florence Nightingale Graham turned herself into Elizabeth Arden, using her uncanny sense of the possible to take full advantage of everything New York City offered, building her company and becoming one with her brand. In an astounding rags-to-riches tale, Elizabeth Arden came to personify sophistication and refinement. Her hard work and innovation made makeup, fitness, and style not only acceptable but de rigueur. Arden prospered throughout the Depression, reimagined women's needs during two World Wars, and by pioneering new approaches to marketing and advertising, ushered beauty into the modern era. Cordery delivers a compelling picture of a modern CEO whose career provides a model for aspiring businesses to this day., Elizabeth Arden was a household name on six continents and a millionaire several times over before her death in 1966. Arden counted British royalty and social elites from the overlapping worlds of New York, Hollywood, London, and Paris among her clients. She revolutionized skin care and cosmetics, making it acceptable for all women to embrace glamour and wear makeup - not just actresses and prostitutes. She created a successful international business empire before women gained the vote and at a time when virtually no woman owned or ran a national company. She developed the first luxury spa and insisted on a holistic understanding of health and beauty. Unconventional and driven, Arden fervently believed that every woman could be beautiful. Acclaimed biographer Stacy Cordery does full justice to one of America's greatest entrepreneurs. Canadian-born Florence Nightingale Graham turned herself into Elizabeth Arden, using her uncanny sense of the possible to take full advantage of everything New York City offered, building her company and becoming one with her brand. In an astounding rags-to-riches tale, Elizabeth Arden came to personify sophistication and refinement. Her hard work and innovation made makeup, fitness, and style not only acceptable but de rigueur. Arden prospered throughout the Depression, reimagined women's needs during two World Wars, and by pioneering new approaches to marketing and advertising, ushered beauty into the modern era. Cordery delivers a compelling picture of a modern CEO whose career provides a model for aspiring businesses to this day.
LC Classification NumberHD9970.5.C672C67
