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Product Identifiers
PublisherRandom House Publishing Group
ISBN-100679404694
ISBN-139780679404699
eBay Product ID (ePID)1328894
Product Key Features
Publication Year1993
Book TitleGame Over : How Nintendo Zapped an American Industry, Captured Your Dollars, and Enslaved Your Children
TopicGeneral, Video & Electronic
Number of Pages480 Pages
LanguageEnglish
GenreGames & Activities, Business & Economics
AuthorDavid Sheff
FormatHardcover
Dimensions
Item Weight28 Oz
Additional Product Features
Intended AudienceTrade
LCCN92-050506
SynopsisThrough its video-game system, Nintendo has dominated a growing industry and has transformed itself into one of the world's most successful and influential corporations. The success of the Nintendo invasion is one of remarkable invention and marketing, but it also depends on a ruthless scorched-earth policy rarely seen in any industry. The company uses "whatever is required -- threats, intimidation, coercion." Nintendo has swallowed up the toy and electronic-game industries and has set its sights on the entertainment, consumer electronics, communications, and computer businesses.
LC Classification NumberHD9993.E454N577 1993
