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Influencers and Creators: Business, Culture and Practice by Robert Kozinets (Eng
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Standort: Calgary, Alberta, Kanada
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Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9781529768640
- Book Title
- Influencers and Creators
- ISBN
- 9781529768640
Über dieses Produkt
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1529768640
ISBN-13
9781529768640
eBay Product ID (ePID)
15058372969
Product Key Features
Number of Pages
384 Pages
Publication Name
Influencers and Creators : Business, Culture and Practice
Language
English
Publication Year
2023
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Weight
21.6 Oz
Item Length
9.5 in
Item Width
6.7 in
Additional Product Features
Intended Audience
College Audience
LCCN
2022-946099
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.872
Table Of Content
Influencers And CreatorsA Macrosocial PerspectiveBusiness And Social Media Marketing ConceptsInfluencer And Creator EcosystemPrinciples Of InfluenceDiversity, Equity, And InclusionCultural EffectsEthics And RegulationThe Business Of InfluencePartnering With Influencers And CreatorsRunning CampaignsMeasuring And Assessing CampaignsTrajectories, Technologies, And Transformations
Synopsis
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the worlds most important new media phenomena., Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena., This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.
LC Classification Number
HF5415.1265
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grandeagleretail
98,3% positive Bewertungen•2,8 Mio. Artikel verkauft
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- r***r (2959)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufBook arrived today, 2 days before deadline given by the seller. Well-packaged & in good condition. Price was very competitive, & the book was accurately listed. Great communication. I appreciate the seller getting back to me when I was having trouble tracking the book's delivery progress. Apparently there were 2 different tracking numbers - one in Canada & the other in the U.S., since it was initially shipped from Canada. Thank you very much for your quick response & helpful information.Rethinking Investing: A Very Short Guide to Very Long-Term Investing by Charles (Nr. 396183075510)
- e***_ (13)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 0***i (5)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!
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grandeagleretail
98,3% positive Bewertungen•2,8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.054.033)
- r***r (2959)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufBook arrived today, 2 days before deadline given by the seller. Well-packaged & in good condition. Price was very competitive, & the book was accurately listed. Great communication. I appreciate the seller getting back to me when I was having trouble tracking the book's delivery progress. Apparently there were 2 different tracking numbers - one in Canada & the other in the U.S., since it was initially shipped from Canada. Thank you very much for your quick response & helpful information.Rethinking Investing: A Very Short Guide to Very Long-Term Investing by Charles (Nr. 396183075510)
- e***_ (13)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 0***i (5)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!