Über dieses Produkt

Product Identifiers

PublisherCengage Learning

ISBN-101305667883

ISBN-139781305667884

eBay Product ID (ePID)234295334

Product Key Features

Number of Pages560 Pages

LanguageEnglish

Publication NameTechnical Communication

SubjectHigher, Technical Writing, Composition & Creative Writing

Publication Year2017

FeaturesRevised

TypeTextbook

Subject AreaTechnology & Engineering, Language Arts & Disciplines, Education

AuthorPaul V. Anderson

SeriesMindtap Course List Ser.

FormatTrade Paperback

Dimensions

Item Height9.9 in

Item Weight32.8 Oz

Item Length0.8 in

Item Width8 in

Additional Product Features

Edition Number9

Intended AudienceCollege Audience

LCCN2016-953580

IllustratedYes

Edition DescriptionRevised edition

Table Of ContentPART I: INTRODUCTION.1. Communication, Your Career, and This Book.2. Overview of the Reader-Centered Approach: Writing for a Job.PART II: THE READER-CENTERED COMMUNICATION PROCESS.3. Defining Your Communication's Goals.4. Conducting Reader-Centered Research: Gathering, Analyzing, and Thinking Critically About Information.5. Using Six Reader-Centered Research Methods.6. Organizing Reader-Centered Communications.7. Drafting Reader-Centered Communications.8. Using Eight Reader-Centered Patterns for Presenting Information and Ideas9. Persuading Your Readers.10. Developing an Effective, Professional Style.11. Writing Reader-Centered Front and Back Matter.12. Creating Reader-Centered Graphics.13. Creating Eleven Types of Reader-Centered Graphics.14. Designing Reader-Centered Pages and Documents.15. Revising Your Drafts.16. Testing Your Drafts for Usefulness and Persuasiveness.PART III: APPLICATIONS OF THE READER-CENTERED APPROACH.17. Creating Communications with a Team.18. Creating and Delivering Listener-Centered Oral Presentations.19. Managing Client and Service-Learning Projects.20. Creating Reader-Centered Websites and Professional Portfolios.21. Writing Reader-Centered Correspondence: Letters, Memos, and Emails.22. Writing Effectively on Social Media at Work.23. Writing Reader-Centered Proposals.24. Writing Reader-Centered Empirical Research Reports.25. Writing Reader-Centered Feasibility Reports.26. Writing Reader-Centered Progress Reports.27. Writing Reader-Centered Instructions.Appendix A: Documenting Your Sources.Appendix B: Reflecting for Transfer.References.Index.

SynopsisJoin the thousands of students who have used Anderson's TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH to develop the communication skills that employers consistently rank at the very top of the qualifications they seek in college graduates. You will learn to meet the special demands and expectations of the workplace by adapting and building on what you already know about writing and speaking effectively. Chapters guide you through the writing process and teach you how to communicate successfully at work, whether in print, orally, online, or through social media. Throughout, you'll find easy-to-learn guidelines and thoroughly annotated examples of effective communications.

LC Classification NumberPE1475.A628 2018