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Über dieses Produkt
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101118956974
ISBN-139781118956977
eBay Product ID (ePID)201624123
Product Key Features
Book TitleGamechangers : Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing
Number of Pages314 Pages
LanguageEnglish
TopicMarketing / General, Commerce, Strategic Planning, Advertising & Promotion
Publication Year2015
IllustratorYes
GenreBusiness & Economics
AuthorPeter Fisk
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight24.1 Oz
Item Length7.4 in
Item Width9.5 in
Additional Product Features
Intended AudienceTrade
LCCN2014-034575
Dewey Edition23
Reviews"Gamechangers takes you into the mindset of those who shift the parameters and make vital changes in the markets. By taking a look at what makes them innovative and inspirational, you can make your own mark and become a Gamechanger yourself" (Talk Business, February 2015) "This book is called Gamechangers for a reason: it's utterly inspirational and is guaranteed to change the way you view your business and brand." (B2B Marketing, March 2015) "a wealth of knowledge, insight and evidence to learn from" (The Marketing Society, April 2015) "Produced in wide format and attractively illustrated, Fisk's book is a richly researched work on this interesting subject, well thought out and highly engaging." (The Irish Times, May 2015), Gamechangers takes you into the mindset of those who shift the parameters and make vital changes in the markets. By taking a look at what makes them innovative and inspirational, you can make your own mark and become a Gamechanger yourself (Talk Business, February 2015)
Dewey Decimal658.4/012
Table Of ContentINTRODUCTION Are you ready to change the world? 1 PART 1 Are You Ready? 8 1. Play 11 2. Change 21 3. Win 29 PART 2 Change the Game 36 4. Think 39 5. Explore 53 6. Disrupt 67 7. Inspire 81 8. Design 97 9. Resonate 111 10. Enable 121 11. Mobilize 129 12. Impact 139 13. Amplify 151 PART 3 The Gamechangers 166 14. Futurestore 173 15. Futurebank 185 16. Futurehealth 197 17. Futuregadget 209 18. Futuremedia 219 19. Futurefashion 229 20. Futuretravel 239 21. Futurefood 249 22. Futuretech 259 23. Futuremakers 271 PART 4 Gamechanger Labs 280 Future Lab 282 Creative Lab 286 Brand Lab 290 Performance Lab 294 APPENDIX Doing More 298 The Author 299 The Book 300 What's New? 300 What's More? 300 What's Next? 301
SynopsisShake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. 'Gamechangers' are disruptive and innovative , they are more ambitious, with stretching vision and enlightened purpose. They find their own space , then shape it in their own vision. Most of all they have great ideas . They outthink their competition, thinking bigger and different. They don't believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better ? G amechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning, ARE YOU READY TO CHANGE THE WORLD? Gamechangers don't want to be just a little better. They think bigger, see things differently. Define and shape markets in their own vision. Next generation businesses are disruptive and innovative. More ambitious, with stretching vision and enlightened purpose. They find their own space and shape it to their advantage, most of all, they have great ideas. Gamechangers win by being smart, fast and connected. They create inspiring brands, delivered through enlightened business models. They combine all the tricks of 21st century business to engage and inspire people. To enable more, to make life better, and to win. How will you change the game? "Zigging when others zag is the only way to win in today's rapidly changing world. There's inspiration and learning aplenty in Gamechangers. This book will change your world and help you become a creative leader. Read and win!" Kevin Roberts, Worldwide CEO, Saatchi & Saatchi "Thorough and smart, Gamechangers doesn't just identify the trends shaping our business future, it offers us a roadmap for how to get there." Greg Williams, Editor, Wired Magazine, Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world., Shake up and redefine the market by changing your game A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. 'Gamechangers' are disruptive and innovative , they are more ambitious, with stretching vision and enlightened purpose. They find their own space , then shape it in their own vision. Most of all they have great ideas . They outthink their competition, thinking bigger and different. They don't believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better ? G amechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning
LC Classification NumberHD30.28
