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Marketing Analytics : A Practical Guide to Improving Consumer Insights Using ...
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eBay-Artikelnr.:388299211152
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781398608214
Über dieses Produkt
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
1398608211
ISBN-13
9781398608214
eBay Product ID (ePID)
2328300696
Product Key Features
Edition
3
Book Title
Marketing Analytics : a Practical Guide to Improving Consumer Insights Using Data Techniques
Number of Pages
336 Pages
Language
English
Topic
Consumer Behavior, E-Commerce / Internet Marketing, Marketing / Research
Publication Year
2022
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
25.6 Oz
Item Length
9.4 in
Item Width
6.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2022-043394
Reviews
In Marketing Analytics, Mike Grigsby takes passionate marketing strategists on a practical, real-life journey for solving common marketing challenges. By combining the concepts and knowledge areas of statistics, marketing strategy and consumer behaviour, Grigsby recommends scientific and innovative solutions to common marketing problems in the current business environment. I highly recommend reading this book as it adds a completely new dimension to marketing science., Grigsby's book is the right blend of theory applied to the real-world large-scale data problems of marketing. It's exactly the book I wish I'd had when I started out in this field.
Dewey Edition
23
Dewey Decimal
658.8
Table Of Content
* Section - 00: Introduction; * Section - PART ONE: How can marketing analytics help you?; ** Chapter - 01: Overview of statistics; ** Chapter - 02: Consumer behaviour and marketing strategy; ** Chapter - 03: What is an insight?; * Section - PART TWO: Dependent variable techniques; ** Chapter - 04: Modelling demand and elasticity; ** Chapter - 05: Polynomial distributed lags; ** Chapter - 06: Using Poisson regression; ** Chapter - 07: Logistic regression and market basket analysis; ** Chapter - 08: Survival modelling and lifetime value; ** Chapter - 09: Panel regression and same store sales; ** Chapter - 10: Introduction to forecasting; * Section - PART THREE: Interrelationship techniques; ** Chapter - 11: Simultaneous equations; ** Chapter - 12: Principal components and factor analysis; ** Chapter - 13: Segmentation overview; ** Chapter - 14: Tools of segmentation; * Section - PART FOUR: Focus on media and loyalty; ** Chapter - 15: Modelling marcom value; ** Chapter - 16: Media mix modelling; ** Chapter - 17: Overview of loyalty; ** Chapter - 18: Loyalty with SEM; ** Chapter - 19: The customer loyalty journey; * Section - PART FIVE: More important topics for everyday marketing; ** Chapter - 20: Statistical testing; ** Chapter - 21: Introduction to Big Data; ** Chapter - 22: Conclusion - The finale; ** Chapter - 23: References; ** Chapter - 24: Further reading;
Synopsis
Confidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace., Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.
LC Classification Number
HF5415.2.G754 2023
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Great Book Prices Store
96,5% positive Bewertungen•1,3 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (379.363)
- l***1 (1461)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat seller; book exactly as described in mint condition sold at a reasonable price; seller shipped item FAST, FREE and with tracking information, a must nowadays; seller shipped in tight, cardboard mailing envelope, which tightly fit over the book, preventing damage in shipment; good communication too; rate seller 10+++++Cuentos de La Habana Elegante, Brand New, Free shipping in the US (Nr. 364594098367)
- y***t (1854)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI purchase the Veterinary Assisting Fundamentals & Applications, Hardcover by Vanhorn, Beth on January 22nd and it took five days which was January 27th to confirm my order, provide a tracking . Once, that happend the textbook sat somewhere 4 more days before it was shipped , it was suppose to arrive Monday, January 3rd, Great seller. Great price, As described, Packed well.Veterinary Assisting Fundamentals & Applications, Hardcover by Vanhorn, Beth,... (Nr. 384492381860)
- p***l (819)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem as described. Poly mailer, no padding. Description clearly states delivery window of several weeks. Yet I chose this seller because item is new. Purchased/paid April 16, shipped April 28, arrived Maryland to SC May 5.This after contacting seller on day 10 to ask why it had not shipped yet. Slow return communication requesting invoice number/transaction date. Just be aware. IMHO eBay has sellers with faster, more efficient delivery service.