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Product Identifiers
PublisherEntrepreneur Media INC International Concepts/Entrepreneur Press
ISBN-101599186381
ISBN-139781599186382
eBay Product ID (ePID)22038735039
Product Key Features
Book TitleUltimate Guide to Amazon Advertising
Number of Pages214 Pages
LanguageEnglish
TopicEntrepreneurship, E-Commerce / Internet Marketing, Sales & Selling / General, Advertising & Promotion, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year2019
IllustratorYes
GenreBusiness & Economics
AuthorTimothy P. Seward
Book SeriesUltimate Guide Ser.
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight16.2 Oz
Item Length10 in
Item Width8 in
Additional Product Features
Intended AudienceTrade
LCCN2019-000875
Dewey Edition23
Dewey Decimal659.14/4
Table Of ContentCONTENTS Foreword: "I Teach Google Advertising" by Perry Marshall Preface Chapter 1: Stacking Your Brand's Deck on Amazon Chapter 2: How to Control Product and Pricing on Amazon Chapter 3: Getting Started as a Seller on Amazon Chapter 4: Add Products, Then Optimize Your Amazon Catalog Listings Chapter 5: Buy Your Way to the Top: How Advertising on Amazon Drives Higher Organic Rankings for Your Brand Chapter 6: Fleshing Out Your Amazon Business Objectives and Measurements Chapter 7: Competitive Analysis Time Chapter 8: Keywords and Keyword Research Chapter 9: Campaign Structure Chapter 10: Getting Started with Sponsored Products Chapter 11: Build "Top of Funnel" Marketing Momentum with Sponsored Brands Chapter 12: For Vendors Only: Product Display Ads Chapter 13: Aggregate, Analyze, and Optimize Chapter 14: Keyword Optimizations Chapter 15: Account and Campaign-Level Optimizations Chapter 16: Self-Auditing Chapter 17: Strategies for Amazon's Prime Day Chapter 18: Extending Your Reach On and Off Amazon Chapter 19: Reporting for Executives Chapter 20: Hiring and Advertising Agency Chapter 21: Amazon's Secret Formula for Long-Term Winning Epilogue: Touching the Future of Retail Glossary Acknowledgments About the Author Index
SynopsisExpand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon's secret formula for long-term winning, The Ultimate Guide to Amazon Advertising for Business shows readers how to build an aggressive, streamlined Amazon advertising campaign for their brand, which is proven to increase their search visibility, consistently capture consumer demand, and accelerate the sale of their new products without big-budget national ad campaigns., "This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform--both for sales and brand exposure. Timothy's practical step-by-step advice is simple to follow and put into practice." --Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it's so much more than just advertising. It's really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." --Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon's secret formula for long-term winning
LC Classification NumberHF5548.32.S49 2019
