MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherApress L. P.
ISBN-101484228472
ISBN-139781484228470
eBay Product ID (ePID)237528071
Product Key Features
Number of PagesXiii, 131 Pages
Publication NameIntroduction to Search Engine Marketing and Adwords : a Guide for Absolute Beginners
LanguageEnglish
SubjectProbability & Statistics / General, E-Commerce / Internet Marketing, Databases / General
Publication Year2017
TypeTextbook
AuthorTodd Kelsey
Subject AreaMathematics, Computers, Business & Economics
FormatTrade Paperback
Dimensions
Item Weight16 Oz
Item Length9.3 in
Item Width6.1 in
Additional Product Features
LCCN2017-945372
Dewey Edition23
Number of Volumes1 vol.
IllustratedYes
Dewey Decimal658.872
Table Of ContentChapter 1: Introduction.- Chapter 2: Quickstart.- Chapter 3: Launching a Campaign.- Chapter 4: Monitoring a Campaign.- Chapter 5: Keywords.- Chapter 6: Campaign Strategy.- Chapter 7: Ad Extensions.- Chapter 8: Getting Certified.
SynopsisUse Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform--an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You'll Learn Take a behind-the-scenes tour of AdWords, including how to create an account Create and launch a campaign as well as ads, including keyword tools Monitor a campaign, including time frame, clicks and CTR, and reporting Implement various campaign strategies, including support email and dealing with errors Use Ad extensions as well as site links Who This Book Is For Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference., Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform--an impossible task But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You'll Learn Take a behind-the-scenes tour of AdWords, including how to create an account Create and launch a campaign as well as ads, including keyword tools Monitor a campaign, including time frame, clicks and CTR, and reporting Implement various campaign strategies, including support email and dealing with errors Use Ad extensions as well as site links Who This Book Is For Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.
LC Classification NumberQA76.9.B45
