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B2B Executive Playbook: Die ultimative Waffe Hardcover, von Geehan Sean-
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Standort: Cookeville, Tennessee, USA
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eBay-Artikelnr.:388263815919
Artikelmerkmale
- Artikelzustand
- Type
- Hardcover
- ISBN
- 9781578604463
Über dieses Produkt
Product Identifiers
Publisher
Adventurekeen
ISBN-10
157860446X
ISBN-13
9781578604463
eBay Product ID (ePID)
27038510838
Product Key Features
Book Title
B2B Executive Playbook : The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth
Number of Pages
260 Pages
Language
English
Topic
Leadership, Marketing / Industrial, Industrial Management, Development / Business Development, Management
Publication Year
2011
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
19.5 Oz
Item Length
9.2 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
Table Of Content
Foreword by David G. Thomson Introduction Setting the Stage A Different Game Six Benefits, Four Steps Engage Plan Collaborate Grow Implementing the Playbook Avoiding the Four Pitfalls Conclusion Marketing and Social Media Case Studies Index Acknowledgments
Synopsis
B2B companies aren't like B2C companies. They don't acquire and retain customers with Super Bowl ads, Twitter accounts, or cute, little green geckos. To achieve sustainable, predictable, and profitable growth, you MUST follow a different playbook. Is your planning process true Outside- Inside? Is your executive team directly connected with the management? If you are part of the senior team at a business-to-business enterprise, The B2B Executive Playbook is the most important business book you need to read this year. You may already know that the rules for success are different. But until now, you could not have known how dramatically different...nor the magnitude of how market-driven change will revamp and align your organizations, your career, and your long-term path to success. You're holding in your hands the first book to address the critical differences between business-to-business (B2B) and business-to-consumer (B2C) companies. In this groundbreaking book, author, speaker, and leading expert in B2B executive strategies Sean Geehan draws upon over 20 years of designing and implementing winning executive playbooks for B2B companies of every size. This playbook is also supported by case studies and research from market-leading B2B companies, including HCL, Harris, Crown Partners, Henny Penny, Springer Science+Business Media, Wells Fargo, Intesource, Oracle, and more. "Leaders in every organization face challenges, but Sean Geehan uncovers the unique set of hurdles leaders in B2B organizations face--then provides us with a tactical playbook anyone can follow for success. This groundbreaking book is the B2B bible." --Marshall Goldsmith, author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There, In the B2B world, the company's fate lies in the hands of a few individuals. What ultimately determines if the company thrives, or even survives, is how these key relationships are targeted, structured, and managed. This is the first book exclusively focused on successfully running business-to-business companies and written specifically for CEOs and their senior management team, including CFO, CMO, CSO, CIO, Product Development, and presidents of business units., B2B companies aren't like B2C companies. They don't acquire and retain customers with Super Bowl ads, Twitter accounts, or cute, little green geckos. To achieve sustainable, predictable, and profitable growth, you MUST follow a different playbook. Is your planning process true Outside-Inside? Is your executive team directly connected with the management? If you are part of the senior team at a business-to-business enterprise, The B2B Executive Playbook is the most important business book you need to read this year. You may already know that the rules for success are different. But until now, you could not have known how dramatically different...nor the magnitude of how market-driven change will revamp and align your organizations, your career, and your long-term path to success. You're holding in your hands the first book to address the critical differences between business-to-business (B2B) and business-to-consumer (B2C) companies. In this ground breaking book, author, speaker, and leading expert in B2B executive strategies Sean Geehan draws upon over 20 years of designing and implementing winning executive playbooks for B2B companies of every size. This playbook is also supported by case studies and research from market-leading B2B companies, including HCL, Harris, Crown Partners, Henny Penny, Springer Science+Business Media, Wells Fargo, Intesource, Oracle, and more. Book jacket.
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Shipwreck's Den
100% positive Bewertungen•5.458 Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
Verkäuferbewertungen (1.890)
- a***e (904)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI really like this item a lot and it was such an honor akd pleasure to be able to do business with this seller. The item is in excellent condition, exactly as described. And I was very happy to be able to work with this seller again because he was very easy to work with. The shipping costs were good, item was well protected in a bubble mailer envelope and pin is in pristine condition. Well worth the price I paid.
- 4***e (177)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent seller. Shipped very quickly. Packaged it well with double padded envelopes. The item is as described and tested to be working! Excellent value.
- i***k (1078)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufReceived card as described. Packaged well and arrived safely in a timely manner. Thank you for the smooth transaction. Great value as well. Recommended seller. A+