Bild 1 von 1

Standardbild

Severin Bischof Thomas Rudo Consumer Goods Subscripti (Taschenbuch) (US IMPORT) - Bild 1 von 1

Consumer Goods Subscriptions von Severin Bischof (2021, Taschenbuch)

rarewaves-united (412174)

98,8% positive Bewertungen

Preis:

€ 28,51

(inkl. MwSt.)

Kostenloser Versand

Lieferung ca. Fr, 1. Aug - Di, 12. Aug

Rücknahme:

30 Tage Rückgabe. Käufer zahlt Rückversand. Wenn Sie ein eBay-Versandetikett verwenden, werden die Kosten dafür von Ihrer Rückerstattung abgezogen.

Artikelzustand:

Neu

Autor: Severin Bischof, Thomas Rudolph. Produktart: Taschenbuch. Verlag: De Gruyter. ISBN-10: 3110735113. Sprache: Englisch. Länge: 155mm. Höhe: 230mm.

Sammeln Sie 29 Punkte | Mehr erfahrenzu eBay Plus-Punkten - wird in neuem Fenster oder Tab geöffnet

Über dieses Produkt

Produktinformation

Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.