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Verkaufsförderung: Erstellen, Implementieren und Integrieren... von Mullin, Roddy Taschenbuch-
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eBay-Artikelnr.:382782307103
Artikelmerkmale
- Artikelzustand
- ISBN
- 074945704X
- EAN
- 9780749457044
- Date of Publication
- 2010-04-03
- Release Title
- Sales Promotion: How to Create, Implement and Integrate Campai...
- Artist
- Mullin, Roddy
- Brand
- N/A
- Colour
- N/A
- Book Title
- Sales Promotion: How to Create, Implement and Integrate Campai...
Über dieses Produkt
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
074945704X
ISBN-13
9780749457044
eBay Product ID (ePID)
19038801319
Product Key Features
Number of Pages
280 Pages
Language
English
Publication Name
Sales Promotion : How to Create, Implement and Integrate Campaigns That Really Work
Publication Year
2010
Subject
Interest, Marketing / General, Consumer Behavior, Advertising & Promotion
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
18.1 Oz
Item Length
9.3 in
Item Width
6.2 in
Additional Product Features
Edition Number
5
Intended Audience
Scholarly & Professional
LCCN
2009-043351
Reviews
"[A]ny marketer who plans a sales promotion campaign without reading this book first should forever forfeit his or her 'buy one, get one free' privileges." - getAbstract.com, "This is a practical must-have guide for anyone who needs to understand, firstly, how to create compelling sales promotion content and, secondly, how to communicate that content effectively through a mix of relevant media channels." - Martin Croft, Editor, Sales Promotion magazine, "It is an esstential text for everyone in our industry, but because of its practical approach and the breadth of its coverage, it has now become the core text for the Institute of Sales Promotion's highly-regarded Diploma in Promotional & Interavtive Marketing." - Annie Swift, Chief Executive, Institute of Sales Promotion
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/2
Synopsis
Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion., Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month. Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales promotion, exploring the ways in which it can be used in conjunction with new media such as interactive TV, web-based advertising and mobile marketing. "Sale Promotion" also highlight the tried and tested mnethods that companies use to stay ahead, revealing the winning offers that gain new customers and keep existing ones happy. Topics covered include: sales promotion and the customer; the purpose of sales promotion; what sales promotion can do; how to use different techniques, including joint promotions and of-the-shelf offers; how to be creativem how to use suppliers, how to implement a promotion; marketing accountability and research and international sales promotions. This edition of "Sales Promotion" is a core text for ISP diploma, and the author has utilized graduate feedback to make the fifth edition relevant to students- each chapter features an interactive self-study question-and-feedback section- while still maintaining it as a potent tool for the practitioner. Whether your company is a small start-up or an international business, "Sales Promotion" is essential for all those who want to get ahead and stay ahead of their competitors, even during difficult economic climates., Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month. Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales promotion, exploring the ways in which it can be used in conjunction with new media such as interactive TV, web-based advertising and mobile marketing. Sale Promotion also highlight the tried and tested mnethods that companies use to stay ahead, revealing the winning offers that gain new customers and keep existing ones happy. Topics covered include: sales promotion and the customer; the purpose of sales promotion; what sales promotion can do; how to use different techniques, including joint promotions and of-the-shelf offers; how to be creativem how to use suppliers, how to implement a promotion; marketing accountability and research and international sales promotions. This edition of Sales Promotion is a core text for ISP diploma, and the author has utilized graduate feedback to make the fifth edition relevant to students- each chapter features an interactive self-study question-and-feedback section- while still maintaining it as a potent tool for the practitioner. Whether your company is a small start-up or an international business, Sales Promotion is essential for all those who want to get ahead and stay ahead of their competitors, even during difficult economic climates., Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The book takes you through all the stages of creating and implementing innovative and successful sales promotions that will increase your base of satisfied customers.
LC Classification Number
HF5438.5.M85 2010
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USt-IdNr.: GB 922696893
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- n***n (1263)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAWESOME SELLER, EXCELLENT SERVICE! I really appreciate that my order was shipped out & arrived very quickly, it was packed with great care & the book is in very good condition exactly as pictured & described & for such a great price too! Seller had very quick response to a question I had about the tracking for my order & assured me that my order was on its way & would be delivered as promised & it was! I am super-happy with my purchase from this fantastic seller & very highly recommend! Thanks!
- 4***7 (217)- Bewertung vom Käufer.Letzter MonatBestätigter Kauf1st edition, 2nd impression edition of "The Drunken Forest," by Gerald Durrell is as pictured & described. Arrived quickly & safely! Got a great deal on it! Great communication! The book, with a protective mylar cover, was wrapped in bubble wrap, then wrapped in sturdy cardboard, then placed in a rugged bubble mailer! Fort Knox in a mailer! So hard to get an early edition of this classic! So happy to add to my growing collection of nature & science books! Thank you! !!Seller Highly Recommended!!
- 6***6 (77)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThis delivery was earliest date! Condition, value, quality - all as described. (My mistake was not requiring the publishing date to be 1958. This was 1977.) This IS a Viking Portable Library copy of Dante's Divine Comedy in English, translated by Laurence Binyon, but it is with a cover DIFFERENT from what was shown. The tracking number was listed as from "UPS", but should have been listed as from "USPS." Contact with this seller alleviated tracking issues. I recommend this seller! Thank you!
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World of Books USA
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Verkäuferbewertungen (1.572.513)
- n***n (1263)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAWESOME SELLER, EXCELLENT SERVICE! I really appreciate that my order was shipped out & arrived very quickly, it was packed with great care & the book is in very good condition exactly as pictured & described & for such a great price too! Seller had very quick response to a question I had about the tracking for my order & assured me that my order was on its way & would be delivered as promised & it was! I am super-happy with my purchase from this fantastic seller & very highly recommend! Thanks!
- 4***7 (217)- Bewertung vom Käufer.Letzter MonatBestätigter Kauf1st edition, 2nd impression edition of "The Drunken Forest," by Gerald Durrell is as pictured & described. Arrived quickly & safely! Got a great deal on it! Great communication! The book, with a protective mylar cover, was wrapped in bubble wrap, then wrapped in sturdy cardboard, then placed in a rugged bubble mailer! Fort Knox in a mailer! So hard to get an early edition of this classic! So happy to add to my growing collection of nature & science books! Thank you! !!Seller Highly Recommended!!
- 6***6 (77)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThis delivery was earliest date! Condition, value, quality - all as described. (My mistake was not requiring the publishing date to be 1958. This was 1977.) This IS a Viking Portable Library copy of Dante's Divine Comedy in English, translated by Laurence Binyon, but it is with a cover DIFFERENT from what was shown. The tracking number was listed as from "UPS", but should have been listed as from "USPS." Contact with this seller alleviated tracking issues. I recommend this seller! Thank you!