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CIM Kursbuch 08/09 Marketingforschung und Inf... von Housden, Matthew Taschenbuch-

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CIM Coursebook 08/09 Marketing Research and Inf... by Housden, Matthew Paperback
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Sehr gut: Buch, das nicht neu aussieht und gelesen wurde, sich aber in einem hervorragenden Zustand ...
ISBN
0750689625
EAN
9780750689625
Date of Publication
2008-07-22
Release Title
CIM Coursebook 08/09 Marketing Research and Information
Artist
Housden, Matthew
Brand
N/A
Colour
N/A
Book Title
CIM Coursebook 08/09 Marketing Research and Information

Über dieses Produkt

Product Identifiers

Publisher
Routledge
ISBN-10
0750689625
ISBN-13
9780750689625
eBay Product ID (ePID)
69832849

Product Key Features

Number of Pages
272 Pages
Publication Name
Official Cim Course Book : Marketing Research and Information
Language
English
Publication Year
2008
Subject
Marketing / General, General, Management, Marketing / Research
Type
Textbook
Author
Matthew Housden
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
24.1 Oz
Item Length
9.6 in
Item Width
7.4 in

Additional Product Features

Intended Audience
College Audience
TitleLeading
The
Reviews
"BH CIM Coursebooks are an important learning aid and add value to the delivery our marketing qualifications programmes . they are key to the success for both assignment and exam-based cutrses, offering a logical and clearly defined structure and content" Pat Mani, CIM
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.83
Table Of Content
Unit 1 Introduction 1 Unit 2 Information in the knowledge economy 14 Unit 3 The marketing database 39 Unit 4 The marketing research process 72 Unit 5 Using secondary research 98 Unit 6 Observational research 112 Unit 7 Qualitative research 126 Unit 8 Quantitative data 148 Unit 9 Questionnaire design 169 Unit 10 Sampling 192 Unit 11 Quantitative data analysis 208 Unit 12 Presenting marketing research 225 Appendix: Answers and debriefing 238
Synopsis
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.'Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. -The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). -Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. -Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. -Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACEwww.marketingonline.co.uk, ¿Butterworth-Heinemann¿s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.¿ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ¿Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.¿ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann¿s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. ¿The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). ¿Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. ¿Past examination papers and examiners¿ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. ¿Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

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