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Electronic Commerce by Gary Schneider (2016, Trade Paperback)

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Product Identifiers

PublisherCourse Technology

ISBN-101305867815

ISBN-139781305867819

eBay Product ID (ePID)219708080

Product Key Features

Number of Pages624 Pages

Publication NameElectronic Commerce

LanguageEnglish

Publication Year2016

SubjectManagement Information Systems, General, Information Technology, E-Commerce / General (See Also Computers / Electronic Commerce)

FeaturesRevised

TypeTextbook

Subject AreaComputers, Business & Economics

AuthorGary Schneider

FormatTrade Paperback

Dimensions

Item Height9.2 in

Item Weight34.5 Oz

Item Length0.9 in

Item Width7.4 in

Additional Product Features

Edition Number12

LCCN2015-960926

Dewey Edition22

IllustratedYes

Dewey Decimal658.054678

Edition DescriptionRevised edition

Table Of ContentPART I: INTRODUCTION.1. Introduction to Electronic Commerce.2. Technology Infrastructure: The Internet and the World Wide Web.PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE.3. Selling on the Web.4. Marketing on the Web.5. Business-to-Business Activities: Improving Efficiency and Reducing Costs.6. Social Networking, Mobile Commerce, and Online Auctions.7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE.8. Web Server Hardware and Software.9. Electronic Commerce Software.10. Electronic Commerce Security.11. Payment Systems for Electronic Commerce.PART IV: INTEGRATION.12. Planning for Electronic Commerce.

SynopsisExamine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

LC Classification NumberHF5548.32.S284 2017

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Good value

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Relevanteste Rezensionen

von valenz_54
21. Sep. 2022
Good academic book
It's a textbook for a class, and very thorough and includes the history of e-commerce.
Bestätigter Kauf: JaArtikelzustand: Gebraucht