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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
by Haig, Matt | PB | VeryGood
US $11,94
Ca.EUR 10,27
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- Sofort-KaufenBrand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
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eBay-Artikelnr.:376700076278
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Binding
- Paperback
- Book Title
- Brand Failures
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780749462994
Über dieses Produkt
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
074946299X
ISBN-13
9780749462994
eBay Product ID (ePID)
23038434089
Product Key Features
Number of Pages
256 Pages
Publication Name
Brand Failures : the Truth about the 100 Biggest Branding Mistakes of All Time
Language
English
Subject
Consumer Guides, Marketing / General, Development / Business Development, Management
Publication Year
2011
Features
Revised
Type
Not Available
Subject Area
Reference, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.1 in
Item Weight
11.4 Oz
Item Length
0.8 in
Item Width
0.6 in
Additional Product Features
Edition Number
2
LCCN
2011-002377
Reviews
An entertaining and useful read. As a ready crib for the most famous brand foul-ups, this book is hard to beat., "...there is a lot of information here that...can't easily be found elsewhere in a similarly compiled form... an interesting foray into the subject for casual readers who are intrigued by the subject..." - Ana Mardoll, GoodReads.com "…teaches businesses how to recognize potential branding failures in advance. Any business collection will find this a winning survey!" Midwest Book Review " Brand Failures is the rare business book that's actually a fun read for nonbusiness people." - New York Journal of Books, "...there is a lot of information here that...can't easily be found elsewhere in a similarly compiled form... an interesting foray into the subject for casual readers who are intrigued by the subject..." - Ana Mardoll, GoodReads.com, "An entertaining and useful read." - Financial Times "...teaches businesses how to recognize potential branding failures in advance. Any business collection will find this a winning survey!" - Midwest Book Review " Brand Failures is the rare business book that's actually a fun read for nonbusiness people." - New York Journal of Books "...offer[s] a penetrating look into what makes the world's top brands...miss the mark and crash. ...teeming with examples that are presented in very readable language. ... Summing Up : Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners." - CHOICE Magazine "...there is a lot of information here that...can't easily be found elsewhere in a similarly compiled form... an interesting foray into the subject for casual readers who are intrigued by the subject..." - Ana Mardoll, GoodReads.com, "An entertaining and useful read." - Financial Times "…teaches businesses how to recognize potential branding failures in advance. Any business collection will find this a winning survey!" Midwest Book Review " Brand Failures is the rare business book that's actually a fun read for nonbusiness people." - New York Journal of Books "…offer[s] a penetrating look into what makes the world's top brands…miss the mark and crash. …teeming with examples that are presented in very readable language. … Summing Up : Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners." - CHOICE Magazine, "A fascinating and witty compendium." - Pittsburgh Post-Gazette From Amazon reviewers: "...worth reading if you own or manage a business, or if you're deciding whether to invest in a company...a fun and informative read... Brand Failures is a good read with valuable information." -Thomas Duff "...a great read for anyone who is involved with branding, logos, and identity - particular graphic designers....I would definitely suggest this book for any graphic designers who want to learn from the mistakes of others. It's a great asset to any personal library." -Jessica Cave, This book is a lot of fun. Haig wants to educate as well as to entertain, and at this he succeeds.
Dewey Edition
22
Dewey Decimal
658.8/27
Table Of Content
** Chapter - 01: Introduction; ** Chapter - 02: Classic failures; ** Chapter - 03: Idea failures; ** Chapter - 04: Extension failures; ** Chapter - 05: PR failures; ** Chapter - 06: Culture failures; ** Chapter - 07: People failures; ** Chapter - 08: Business cycle failures; ** Chapter - 09: Rebranding failures; ** Chapter - 10: Internet and new technology failures; ** Chapter - 11: Tired brands
Intended Audience
College Audience
Edition Description
Revised edition
Synopsis
Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand., What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each. A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand., What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost. Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace. From brand mistakes made by successful blue-chip companies to lesser-known but hilarious bomb-shells, he explains what went wrong in every case and provides a valuable checklist of lessons learned. A tour of Matt Haig's hall of failure will alert readers to potential dangers and describe how to ensure a long, healthy life for a brand., What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig 's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each. A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
LC Classification Number
HD69.B7H345 2011
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- e***a (271)- Bewertung vom Käufer.Letzter MonatBestätigter KaufOrdered from USA and arrived to me in UK about 10 days later. Book appropriately packaged and mostly as described. Was missing the cd as listed but communication with the seller was friendly and polite if not a little confusing - partial refunds are only offered after you start the formal eBay return request process, they aren't capable of giving refunds after simple messaging to customer service. All in all though, great value and a positive transaction. Would interact again 👍
- e***- (123)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufUnfortunately I received a damaged book, the item and the package both were damaged and it was clearly evident its appearance that it happened during transit. The seller was very understanding and gave me a full refund for the damaged book, though it was no fault of their own. Other than the damage, the book was as described, the quality and condition aside from the damaged spot was like new. The cost of the book was reasonable. I would definitely purchase from the seller again.
- 7***j (872)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.
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ThriftBooks
99,2% positive Bewertungen•20,1 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (5.974.948)
- e***a (271)- Bewertung vom Käufer.Letzter MonatBestätigter KaufOrdered from USA and arrived to me in UK about 10 days later. Book appropriately packaged and mostly as described. Was missing the cd as listed but communication with the seller was friendly and polite if not a little confusing - partial refunds are only offered after you start the formal eBay return request process, they aren't capable of giving refunds after simple messaging to customer service. All in all though, great value and a positive transaction. Would interact again 👍
- e***- (123)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufUnfortunately I received a damaged book, the item and the package both were damaged and it was clearly evident its appearance that it happened during transit. The seller was very understanding and gave me a full refund for the damaged book, though it was no fault of their own. Other than the damage, the book was as described, the quality and condition aside from the damaged spot was like new. The cost of the book was reasonable. I would definitely purchase from the seller again.
- 7***j (872)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.