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Verkaufen Sie so, wie Sie kaufen: Ein moderner Verkaufsansatz, der tatsächlich funktioniert (auch auf-
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Standort: Livingston, New Jersey, USA
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eBay-Artikelnr.:376478850013
Artikelmerkmale
- Artikelzustand
- EAN
- 9781989603208
- UPC
- 9781989603208
- ISBN
- 9781989603208
- MPN
- N/A
- Country/Region of Manufacture
- United States
Über dieses Produkt
Product Identifiers
Publisher
Page Two Books, Inc.
ISBN-10
1989603203
ISBN-13
9781989603208
eBay Product ID (ePID)
24038513432
Product Key Features
Book Title
Sell the Way You Buy : a Modern Approach to Sales That Actually Works (Even on You!)
Number of Pages
288 Pages
Language
English
Topic
Sales & Selling / Management, Business Communication / General, Skills
Publication Year
2020
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
14.8 Oz
Item Length
8.9 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
Reviews
"Not only does this book offer a new perspective on bringing empathy to the customer journey, it does so with humor and style. Highly readable and filled with valuable insights, David Priemer takes the lessons of behavioural and psychological sciences and applies them to the selling and buying process. In a world where we are all salespeople, this is a book you can't afford to be without!" -- Daniel Pink, author of To Sell is Human , Drive , and When, "Not only does this book offer a new perspective on bringing empathy to the customer journey, it does so with humor and style. Highly readable and filled with valuable insights, David Priemer takes the lessons of behavioural and psychological sciences and applies them to the selling and buying process. In a world where we are all salespeople, this is a book you can't afford to be without!" --Daniel Pink , author of To Sell is Human , Drive , and When
Synopsis
While a Vice President at Salesforce, David Priemer had an epiphany during one of the company's high-pressure selling periods: the very sales tactics they were using were not working on him. Yes, the numbers still showed results, but through brute force rather than elegance and efficiency. Priemer also discovered that his sales colleagues were spending far more time on leads that did not convert to sales than on those that did. His company--and his entire profession--was acting with more than enough gusto, but without enough awareness and empathy. They were not selling the way they buy. Sell the Way You Buy is about much more than putting yourself in the customer's shoes. Customers don't always know what they want or need, or they may be seeking a solution for something that isn't their core problem. They suffer from status quo bias, from recency bias, from confirmation bias. And meanwhile, the state of overwhelming choice has most products and solution providers adrift in the "Sea of Sameness." In today's world, almost everyone is in sales, but as Priemer realized, we don't teach it. Sell the Way You Buy will show you how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers (how to talk to people). Priemer reveals scientifically supported methods to understand the customer, identify their needs, and move them toward the right solution--all the while teaching you to avoid all the reasons why the average person doesn't like salespeople. In short, to sell the way you buy., When was the last time you enjoyed talking to a salesperson? While a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. While the company--and his entire profession--was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: they were not selling the way they buy. The truth is that, as buyers, we're not often aware of the pathways and mechanisms by which we make purchasing decisions, and customers aren't always sure about what they want or need. In Sell the Way You Buy, Priemer reveals scientifically supported methods of understanding your customer, identifying their needs, and moving them toward the right solution, all while avoiding the behaviors that make the average person dislike salespeople. Sell the Way You Buy is about much more than putting yourself in the customer's shoes. It's about learning how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers in a human way that truly connects. In short: to sell the way you buy., Sell the Way You Buy is about much more than putting yourself in the customer's shoes. Customers don't always know what they want or need, or they may be seeking a solution for something that isn't their core problem. They suffer from status quo bias, from recency bias, from confirmation bias. And meanwhile, the state of overwhelming choice has most products and solution providers adrift in the 'Sea of Sameness.' In today's world, almost everyone is in sales, but as Priemer realised, we don't teach it. Sell the Way You Buy will show you how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers (how to talk to people). Priemer reveals scientifically supported methods to understand the customer, identify their needs, and move them toward the right solution-all the while teaching you to avoid all the reasons why the average person doesn't like salespeople. In short, to sell the way you buy.
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USt-IdNr.: GB 118119922
CRN: 07652358
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loveourprices2
94,2% positive Bewertungen•547.149 Artikel verkauft
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- a***p (3080)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem as listed, new and sealed in cardboard cd envelope, great price , only let down by dispatch time. on listing said 30 days but in the post details it also stated 3 day courier, when I contacted seller to clarify they said it would be 20 sept and they would dispatch it,2 weeks after ordering and changed the 3 day courier in the listing. It only had to travel 60 mile!. It finally arrived this morning with a Royal Mail 48 hour post label, so took a month to finally dispatch
- e***e (1036)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI went to loveourprices2, because this film was unobtainable or seriously expensive with other (more famous!) dealers. Here it was exactly what I wanted, plus being pristine and new, as described. It took a little while to arrive, as it was clearly coming thru to the company from the States, but it was well worth the wait. It also arrived nicely and safely wrapped. And the company informed me when the disc was ready for dispatch. Very good, professional, service. Top marks. Thanks.Hondo [Blu-ray] [Region Free] - DVD - New (Nr. 375899048679)
- l***l (1391)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent service. From initial purchase to delivery, communication was ongoing. Informing you just when the item would be expected. Had to wait as the item was specially ordered, but it arrived in excellent condition and within the allotted time frame. Superbly packaged, and great value for money. Totally recommended.
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loveourprices2
94,2% positive Bewertungen•547.149 Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (141.856)
- a***p (3080)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem as listed, new and sealed in cardboard cd envelope, great price , only let down by dispatch time. on listing said 30 days but in the post details it also stated 3 day courier, when I contacted seller to clarify they said it would be 20 sept and they would dispatch it,2 weeks after ordering and changed the 3 day courier in the listing. It only had to travel 60 mile!. It finally arrived this morning with a Royal Mail 48 hour post label, so took a month to finally dispatch
- e***e (1036)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI went to loveourprices2, because this film was unobtainable or seriously expensive with other (more famous!) dealers. Here it was exactly what I wanted, plus being pristine and new, as described. It took a little while to arrive, as it was clearly coming thru to the company from the States, but it was well worth the wait. It also arrived nicely and safely wrapped. And the company informed me when the disc was ready for dispatch. Very good, professional, service. Top marks. Thanks.Hondo [Blu-ray] [Region Free] - DVD - New (Nr. 375899048679)
- l***l (1391)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent service. From initial purchase to delivery, communication was ongoing. Informing you just when the item would be expected. Had to wait as the item was specially ordered, but it arrived in excellent condition and within the allotted time frame. Superbly packaged, and great value for money. Totally recommended.