MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherOwen The Limited, Peter
ISBN-100720620589
ISBN-139780720620580
eBay Product ID (ePID)13038797664
Product Key Features
Book TitleCannes Lions Jury Presents: the Art of Branded Entertainment
Number of Pages320 Pages
LanguageEnglish
TopicConsumer Guides, Television / Direction & Production, Media Studies, Industries / Media & Communications, Film / Direction & Production, Advertising & Promotion
Publication Year2018
IllustratorYes
GenrePerforming Arts, Reference, Social Science, Business & Economics
AuthorP. J. Pereira, Monica Chun, Samantha Glynne, Jules Daly
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight13 Oz
Item Length8.5 in
Item Width5.5 in
Additional Product Features
Intended AudienceTrade
TitleLeadingA
Reviews"The first book ever written by a Cannes Lions jury...[it] offers unique insight into alternative techniques that companies can use to make their brand stand out from the competition."-- SHOOT Online
SynopsisA special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity. A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising. Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror. Contributors to The Art of Branded Entertainment : Monica Chun , President of PMK.BNC; Jules Daly , president of RSA Films; Ricardo Dias , CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne , Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll , ICM Partners Global Head of Branded Entertainment; Gabor Harrach , the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance , Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen , partner at Jung von Matt/SPORTS; Luciana Olivares , CCO of Latina Media in Peru; Marcelo Páscoa , Head of Global Brand Marketing at Burger King; PJ Pereira , Founder and Creative Chairman of Pereira O'Dell; Misha Sher , Vice-President at MediaCom Worldwide; Pelle Sjoenell , Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki , CEO of Stories International; Jason Xenopoulos , Chief Vision Officer and Chief Creative Officer of VML., In 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range of ideas submitted in the relatively uncharted category of 'Branded Entertainment', regarded by many as the future of advertising. In The Art of Branded Entertainment they reflect on the winning strategies and campaigns. Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. For the past five years the Cannes Lions International Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of essays authored by each juror., A special, premi re release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity. A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising. Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror. Contributors to The Art of Branded Entertainment Monica Chun , President of PMK.BNC; Jules Daly , president of RSA Films; Ricardo Dias , CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne , Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll , ICM Partners Global Head of Branded Entertainment; Gabor Harrach , the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance , Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen , partner at Jung von Matt/SPORTS; Luciana Olivares , CCO of Latina Media in Peru; Marcelo P scoa , Head of Global Brand Marketing at Burger King; PJ Pereira , Founder and Creative Chairman of Pereira O'Dell; Misha Sher , Vice-President at MediaCom Worldwide; Pelle Sjoenell , Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki , CEO of Stories International; Jason Xenopoulos , Chief Vision Officer and Chief Creative Officer of VML.
LC Classification NumberHF5415.1255.A78 2018
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