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Beyond Sizzle: Die nächste Evolution des Brandings von Amodeo, Mona-
by Amodeo, Mona | PB | VeryGood
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eBay-Artikelnr.:376400952568
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Binding
- Paperback
- Book Title
- Beyond Sizzle
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781938548154
Über dieses Produkt
Product Identifiers
Publisher
Maven Books
ISBN-10
1938548159
ISBN-13
9781938548154
eBay Product ID (ePID)
240200584
Product Key Features
Number of Pages
334 Pages
Publication Name
Next Evolution of Branding : Aligning Purpose, Performance, and Perception to Build a Business That's a Force for Good
Language
English
Publication Year
2018
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
18.3 Oz
Item Length
8.2 in
Item Width
5.5 in
Additional Product Features
Intended Audience
College Audience
TitleLeading
The
Illustrated
Yes
Table Of Content
TABLE OF CONTENTS Preface My Inspiration: The Interface Backstory Part I: Building on the Shoulders of Giants Introduction Chapter 1: Why We Need a New Approach to Branding Chapter 2: A New Paradigm of Branding Chapter 3: The Invisible Force of Branding Chapter 4: From Sizzle to Substance Chapter 5: The Operating System of Brands Part II: The Branding from the Core Playbook Chapter 6: Branding from the Core Foundations Chapter 7: The Framework: The Brand Ecosystem Chapter 8: The Process: The Brand Transformation Journey Epilogue: Still Learning from Interface Acknowledgments References & Index About the Author About idgroup
Synopsis
Are you interested in learning how to create companies people love to love? If you want to be that company people love to love--the one that people can't wait to tell others about--you will find this book both inspirational and informative. Beyond Sizzle answers how branding, reimagined as an approach to management, can be a force for engaging your most important resource--people--to build your most valuable asset: your reputation. This book will ring true to anyone who wants to be that company customers, employees and the world can't wait to tell others about! People are increasingly looking beyond the sizzle of product and service advertising to the substance of the companies behind the image. As the conversations about purpose move from the margins to the mainstream, it's clear that this once-fringe business perspective, often associated with Birkenstocks and granola, now has a seat at the boardroom table. Award-winning management strategist Dr. Mona Amodeo brings together the best practices of change management, marketing, and communications to give readers an actionable process for creating brands that matter--organizations that are redefining workplaces, reimagining customer experiences, and creating innovative products and services that are building healthier, more sustainable communities--in turn, creating a better world for us all. If you are an entrepreneurial thinker ready to embrace the opportunity to prosper economically by having a positive impact on people, communities, and the world; a game changer courageous enough to challenge the status quo by designing and leading organizations as brands that matter; or a leader who wants to make choices that leave the world better than you found it, this book is for you. Readers who have enjoyed the works of Wally Olins, Dr. Mary Jo Hatch, Simon Sinek and books like The Brand Flip will benefit from Mona's approach on how to reach beyond philosophy and platitudes to a roadmap for transforming organizations into brands that matter to customers, employees and the world. Below is the table of contents of this compelling and straightforward read: Preface My Inspiration: The Interface Backstory Part I: On the Shoulders of Giants Why We Need a New Approach to Branding (Chapter 1) A New Paradigm of Branding (Chapter 2) The Invisible Force of Branding (Chapter 3) From Sizzle to Substance (Chapter 4) The Operating System of Brands (Chapter 5) Part II: The Branding from the Core® Playbook Branding from the Core Foundations (Chapter 6) The Framework: The Brand Ecosystem (Chapter 7) The Process: The Brand Transformation Process (Chapter 8) Epilogue: Still Learning from Interface, Are you interested in learning how to create companies people love to love? If you want to be that company people love to love--the one that people can't wait to tell others about--you will find this book both inspirational and informative. Beyond Sizzle answers how branding, reimagined as an approach to management, can be a force for engaging your most important resource--people--to build your most valuable asset: your reputation. This book will ring true to anyone who wants to be that company customers, employees and the world can't wait to tell others about People are increasingly looking beyond the sizzle of product and service advertising to the substance of the companies behind the image. As the conversations about purpose move from the margins to the mainstream, it's clear that this once-fringe business perspective, often associated with Birkenstocks and granola, now has a seat at the boardroom table. Award-winning management strategist Dr. Mona Amodeo brings together the best practices of change management, marketing, and communications to give readers an actionable process for creating brands that matter--organizations that are redefining workplaces, reimagining customer experiences, and creating innovative products and services that are building healthier, more sustainable communities--in turn, creating a better world for us all. If you are an entrepreneurial thinker ready to embrace the opportunity to prosper economically by having a positive impact on people, communities, and the world; a game changer courageous enough to challenge the status quo by designing and leading organizations as brands that matter; or a leader who wants to make choices that leave the world better than you found it, this book is for you. Readers who have enjoyed the works of Wally Olins, Dr. Mary Jo Hatch, Simon Sinek and books like The Brand Flip will benefit from Mona's approach on how to reach beyond philosophy and platitudes to a roadmap for transforming organizations into brands that matter to customers, employees and the world. Below is the table of contents of this compelling and straightforward read: Preface My Inspiration: The Interface Backstory Part I: On the Shoulders of Giants Why We Need a New Approach to Branding (Chapter 1) A New Paradigm of Branding (Chapter 2) The Invisible Force of Branding (Chapter 3) From Sizzle to Substance (Chapter 4) The Operating System of Brands (Chapter 5) Part II: The Branding from the Core(R) Playbook Branding from the Core Foundations (Chapter 6) The Framework: The Brand Ecosystem (Chapter 7) The Process: The Brand Transformation Process (Chapter 8) Epilogue: Still Learning from Interface
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- v***v (2080)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- c***m (431)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (Nr. 146005407795)
- 7***j (831)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.