Fokusgruppen: Ein praktischer Leitfaden für angewandte Forschung von Krueger, Richard A.-
by Krueger, Richard A. | PB | Good
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eBay-Artikelnr.:376185931472
Artikelmerkmale
- Artikelzustand
- Gut
- Hinweise des Verkäufers
- Binding
- Paperback
- Book Title
- Focus Groups
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780803931879
Über dieses Produkt
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
0803931875
ISBN-13
9780803931879
eBay Product ID (ePID)
1297496
Product Key Features
Number of Pages
200 Pages
Language
English
Publication Name
Focus Groups : a Practical Guide for Applied Research
Subject
Research
Publication Year
1988
Type
Textbook
Subject Area
Social Science
Format
Trade Paperback
Dimensions
Item Weight
10 Oz
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
87-033413
Dewey Edition
23
Dewey Decimal
361.6/1068
Table Of Content
Foreword - Michael Quinn PattonPART ONE: GROUPS AND FOCUS GROUPSGroupsFocus GroupsPART TWO: THE PROCESS OF CONDUCTING FOCUS GROUPSConceptualizing the Focus GroupAsking Questions in a Focus GroupModerating SkillsParticipants in a Focus GroupAnalyzing Focus Group ResultsReporting Focus Group ResultsPART THREE: ISSUES AND CONCERNSUSING NONRESEARCHERS IN FOCUS GROUPSFocus Groups Special SituationsContracting for Focus Groups A Consumers GuidePostscript The Future of Focus Groups
Synopsis
Focus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews, with clear descriptions of the technical aspects of successful focus groups and many common sense suggestions for application. Particular attention is placed on the uses of focus group interviewing for non-profit organizations.An overview highlights distinctions between the focus group procedure and other seemingly similar research procedures, and Krueger introduces the concepts of planning, questioning, moderating, Focus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews, with clear descriptions of the technical aspects of successful focus groups and many common sense suggestions for application. Particular attention is placed on the uses of focus group interviewing for non-profit organizations. An overview highlights distinctions between the focus group procedure and other seemingly similar research procedures, and Krueger introduces the concepts of planning, questioning, moderating, Focus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews, with clear descriptions of the technical aspects of successful focus groups and many common sense suggestions for application. Particular attention is placed on the uses of focus group interviewing for non-profit organizations. An overview highlights distinctions between the focus group procedure and other seemingly similar research procedures, and Krueger introduces the concepts of planning, questioning, moderating and analysing focus group interviews; he includes examples of focus group questions, letters of invitation, screening questionnaires and analysis tips as well as actual focus group reports.
LC Classification Number
H62.K754 1988
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- c***m (417)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- v***v (2055)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- a***r (375)- Bewertung vom Käufer.Letzter MonatBestätigter Kaufi am so happy to have every book of this series! the price of the book & the shipping is very reasonable! the book was as described & was in excellent condition! it was shipped quickly & arrived quickly! the books are always packaged carefully so they arrived undamaged! the communication from the sellers is always excellent--they go out of their way for excellent customer service! i have been a repeat customer from this seller & always will be! this seller is the best bookseller on ebay!