Die Internet-Falle: Fünf Lebenshaltungskosten online von Mukherjee, Ashesh-
by Mukherjee, Ashesh | HC | VeryGood
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eBay-Artikelnr.:376050143144
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Binding
- Hardcover
- Book Title
- The Internet Trap
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781442649835
Über dieses Produkt
Product Identifiers
Publisher
University of Toronto Press
ISBN-10
1442649836
ISBN-13
9781442649835
eBay Product ID (ePID)
5067515923
Product Key Features
Number of Pages
128 Pages
Language
English
Publication Name
Internet Trap : Five Costs of Living Online
Publication Year
2018
Subject
Psychopathology / Compulsive Behavior, Marketing / General, Web / Social Media, Social Aspects / General, General
Type
Textbook
Subject Area
Computers, Psychology, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.7 in
Item Weight
13.8 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Dewey Edition
23
Reviews
"Five traps to watch out for relate to temptation, information, customization, comparison, and privacy ... How can traps be avoided? Mukherjee says an occasional "internet detox" may be in order ... Recommended for upper-division undergraduates, graduate students, researchers/faculty, and practitioners." --P. G. Kishel, Choice Vol 55:12: August 2018 "Practitioners and students alike will love The Internet Trap . It offers a fresh and novel take, informed by consumer psychology research, on the pitfalls of Internet-based communication. It is sexy and smart." --Angeline Close Scheinbaum, Stan Richards School of Advertising & Public Relations, The University of Texas at Austin "At a time when everyone is discussing the digital revolution, The Internet Trap runs contrary to popular form and offers a fresh perspective on the Internet." --Suresh Ramanathan, David R. Norcom '73 Professor of Marketing, Mays Business School, Texas A&M University "If you ever wondered whether the Internet has made your life better or worse, this provocative and compelling book is for you. The Internet Trap uses the latest research in consumer psychology to describe the pitfalls of the Internet and what you can do to avoid them." --Bernd Schmitt, Robert D. Calkins Professor of International Business, Columbia University "The Internet has fundamentally changed how we work, live, and play. Ash's book provides a thought-provoking analysis of these changes based on research in marketing and consumer psychology. As people, employees, employers, or parents, we can all use The Internet Trap as a guidebook for finding a better balance in our lives." --Vito Piazza, Group President, Sid Lee, "Practitioners and students alike will love The Internet Trap . It offers a fresh and novel take, informed by consumer psychology research, on the pitfalls of Internet-based communication. It is sexy and smart." --Angeline Close Scheinbaum, Stan Richards School of Advertising & Public Relations, The University of Texas at Austin "At a time when everyone is discussing the digital revolution, The Internet Trap runs contrary to popular form and offers a fresh perspective on the Internet." --Suresh Ramanathan, David R. Norcom '73 Professor of Marketing, Mays Business School, Texas A&M University "If you ever wondered whether the Internet has made your life better or worse, this provocative and compelling book is for you. The Internet Trap uses the latest research in consumer psychology to describe the pitfalls of the Internet and what you can do to avoid them." --Bernd Schmitt, Robert D. Calkins Professor of International Business, Columbia University "The Internet has fundamentally changed how we work, live, and play. Ash's book provides a thought-provoking analysis of these changes based on research in marketing and consumer psychology. As people, employees, employers, or parents, we can all use The Internet Trap as a guidebook for finding a better balance in our lives." --Vito Piazza, Group President, Sid Lee, "Five traps to watch out for relate to temptation, information, customization, comparison, and privacy ... How can traps be avoided? Mukherjee says an occasional "internet detox" may be in order ... Recommended for upper-division undergraduates, graduate students, researchers/faculty, and practitioners." --P. G. Kishel, Choice Vol 55:12: August 2018
Dewey Decimal
302.23/1
Table Of Content
Introduction Chapter 1 : Too Many Temptations Chapter 2 : Too Much Information Chapter 3: Too Much Customization Chapter 4: Too Many Comparisons Chapter 5: Too Little Privacy Chapter 6: Looking Back & Ahead Endnotes References Index
Synopsis
In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy., Whether we are checking emails, following friends on Facebook and Twitter, catching up on gossip from TMZ, planning holidays on TripAdvisor, arranging dates on Match.com, watching videos on Youtube, or simply browsing for deals on Amazon, the internet pervades our professional and personal environments. The internet has revolutionized our lives, but at what cost? In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book uses everyday examples to explain these costs including how surfing the internet anonymously can encourage bad behavior, using social media can make us envious and unhappy, and doing online research can devalue the product finally chosen. The book also provides actionable solutions to minimize these costs. For example, the book reveals how deciding not to choose is as important as deciding what to choose, setting up structural barriers to temptation can reduce overspending on e-commerce websites, and comparisons with others on social media websites needs to be cold rather than hot. The Internet Trap provides a new perspective on the dark side of the internet, and gives readers the tools to become smarter users of the internet.
LC Classification Number
HM1017.M85 2018
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ThriftBooks
98,9% positive Bewertungen•19,8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (5.711.507)
- c***m (426)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (Nr. 146005407795)
- v***v (2075)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- 2***j (113)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI've ordered several items from this vendor now and they've always been what they were advertised as. This was no exception. Both discs were in great shape as well as their jewel cases. Delivery is good, packaging is simple but effective for what you're paying and I haven't had any get damaged. Will keep buying from this vendor because of the results so far and good prices, too.