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Marketingkanäle von Coughlan, Anne T.; Anderson, Erin; Stern, Louis-
by Coughlan, Anne T.; Anderson,... | PB | VeryGood
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eBay-Artikelnr.:376034570679
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Binding
- Paperback
- Book Title
- Marketing Channels
- Weight
- 2 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780130127723
Über dieses Produkt
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0130127728
ISBN-13
9780130127723
eBay Product ID (ePID)
1764051
Product Key Features
Number of Pages
590 Pages
Publication Name
Marketing Channels
Language
English
Subject
Marketing / General, Distribution
Publication Year
2001
Type
Textbook
Subject Area
Business & Economics
Series
The Prentice Hall International Series in Marketing
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
36.9 Oz
Item Length
9.6 in
Item Width
7.3 in
Additional Product Features
Edition Number
6
Intended Audience
College Audience
LCCN
00-055058
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.8/4
Table Of Content
I. INTRODUCTION AND ANALYTIC FRAMEWORK FOR THE BOOK. 1. Marketing Channels: Structure and Functions. 2. An Analytic Framework for Channel Design and Implementation. II. CHANNEL DESIGN: DEMAND, SUPPLY, AND COMPETITION. 3. Segmentation for Marketing Channel Design: Service Outputs. 4. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis. 5. Supply-Side Channel Analysis: Channel Structure and Membership Issues. 6. Gap Analysis. 7. Vertical Integration: Owning the Channel. III. CHANNEL IMPLEMENTATION AND PERFORMANCE MEASUREMENT. 8. Channel Power: Getting It, Using It, Keeping It. 9. Managing Conflict to Increase Channel Coordination. 10. Channel Implementation Issues Regarding Distribution Intensity and Vertical Restraints. 11. Strategic Alliances in Distribution. 12. Legal Constraints on Marketing Channel Policies. IV. CHANNEL INSTITUTIONS. 13. Retailing. 14. Non-Store Retailing and Electronic Channels. 15. Wholesaling. 16. Logistics and Supply Chain Management. 17. Franchising.
Synopsis
For one-quarter/semester, senior/graduate-level courses in Distribution Channels, Marketing Channels, or Marketing Systems. This best-selling text has a new look and a new author helping to keep this classic at the leading edge of Channels research. Using examples taken from all over the world, this text shows students how to design, develop, and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing, and controlling the alliances among the institutions, agencies, and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service both for the end-users they serve and the organizations that comprise them., Using examples taken from all over the world, this text shows students how to design, develop, and maintain effective relationships among marketing channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference., He was the most controversial American general in World War II--and also one of the most successful, courageous, and audacious. As a post-war administrator of defeated Germany, he sounded alarm bells about the dangers of Soviet encroachment into Europe. Politically, he was a lightning rod--an outspoken conservative who continually embarrassed his superiors with his uncensored, undiplomatic, and unrestrained comments to the press. He was General George S. Patton Jr., old Blood and Guts. In 1945, shortly before he was to fly home to the states as a conquering hero, he was involved in a mysterious car crash that left him partially paralyzed. Two weeks later, just as his doctors were about to send him home to finish his recovery, he was dead. The army ruled the car crash an accident, his death natural. Yet witness testimony on the crash conflicted, key players in the incident disappeared, official reports vanished, soldiers were ordered to keep silent, and there was no autopsy performed on the body. Investigative and military reporter Robert Wilcox, author of Black Aces High and Wings of Fury, has spent more than ten years investigating these mysteries, and in Target: Patton he has written an electrifying account of the shocking circumstances--long hidden from the public--surrounding the death of America's most famous general. In Target: Patton, you'll discover: * The extraordinary war hero, artist, and mercenary who said he was ordered by U.S. intelligence to assassinate Patton * The OSS agent who knew Patton was in danger and tried to save him * New evidence from recently declassified documents revealing doubts about the official version of Patton's death * The final stories of those involved in the accident, including those who were thought to have disappeared--until now Provocative, shocking, and compelling, Target: Patton takes you through the maze of denials, contradictions, and treacheries behind one of the great unsolved mysteries of World War II.
LC Classification Number
HF5415.129.S75 2001
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- v***v (2080)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
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ThriftBooks
98,9% positive Bewertungen•19,8 Mio. Artikel verkauft
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Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (5.734.651)
- v***v (2080)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- c***m (431)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (Nr. 146005407795)
- 7***j (831)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.