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Product Identifiers
PublisherPrentice Hall PTR
ISBN-100131192361
ISBN-139780131192362
eBay Product ID (ePID)50798838
Product Key Features
Number of Pages224 Pages
Publication NameWriting for the Web : a Practical Guide
LanguageEnglish
Publication Year2006
SubjectPublishing, Web / General
TypeTextbook
AuthorCynthia L. Jeney
Subject AreaComputers, Language Arts & Disciplines
FormatPerfect
Dimensions
Item Height0.5 in
Item Weight13.4 Oz
Item Length9.1 in
Item Width7.3 in
Additional Product Features
Intended AudienceCollege Audience
LCCN2006-043195
Dewey Edition22
IllustratedYes
Dewey Decimal005.7/2
Table Of Content1. Introduction to Writing for the Web 2. Planning and Identity 3. Developing Content 4. Common Page Types 5. Style 6. Corporate Styles: Business, Database, and Marketing 7. Information Styles: Academic, Scientific, Help-File, Journalistic 8. Creative Styles: Personal, Humor, Satire, Literary APPENDIX A: Case Studies for Writing and Discussion APPENDIX B: Sentence Grammar and Mechanics: Words & Sentences APPENDIX C: Specific Elements and Tools for Developing Sentence Style APPENDIX D: Index of Basic HTML Tags APPENDIX E: Glossary of Terms for Web Writers INDEX
SynopsisFor courses in Writing for the Web, Web Authoring, Introduction to Web Writing and Web Development. Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces students to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage students to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior., My name is Sumto. I am a patron of the city; a noble born. I like good food. I like to gamble and drink. I'm fond of women and I like to read, preferably in bed with a glass of wine and some snacks. I am in debt. My family think I am a lazy, good-for-nothing drunk, and they have a point. Frankly, I like my life just the way it is. Change is not welcome., Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces readers to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage readers to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Focuses on planning and writing for audience-driven purposes and discusses the concepts of identity, content development and emotional appeal throughout. Offers a flexible organization that focuses on how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Asks writers to explore professional, creative, and experimental approaches to writing and understand how technologies, interfaces, information, ideas, and data are affected by the choices that writers make. Provides clear explanations of basic computer use and Internet infrastructure and helps everyone get up to speed on the vocabulary, concepts, and basic technology structures Web writers need to know. Anyone interested in Web writing., Taking a rhetorical approach," "Writing for the Web: A Practical Guide" "discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces readers to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage readers to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Focuses on planning and writing for audience-driven purposes and discusses the concepts of identity, content development and emotional appeal throughout. Offers a flexible organization that focuses on how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Asks writers to explore professional, creative, and experimental approaches to writing and understand how technologies, interfaces, information, ideas, and data are affected by the choices that writers make. Provides clear explanations of basic computer use and Internet infrastructure and helps everyone get up to speed on the vocabulary, concepts, and basic technology structures Web writers need to know. Anyone interested in Web writing.
LC Classification NumberTK5105.888.J46 2007
