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Introduction to Electronic Commerce by Turban, Efraim; King, David; Lang, Judy
by Turban, Efraim; King, David;... | PB | Acceptable
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- Binding
- Paperback
- Book Title
- Introduction to Electronic Commerce
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780136109235
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
0136109233
ISBN-13
9780136109235
eBay Product ID (ePID)
102926476
Product Key Features
Number of Pages
552 Pages
Language
English
Publication Name
Introduction to Electronic Commerce
Publication Year
2010
Subject
E-Commerce / General (See Also Computers / Electronic Commerce)
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.2 in
Item Weight
32.4 Oz
Item Length
9.9 in
Item Width
8 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
LCCN
2010-006664
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/72
Table Of Content
Part 1: Introduction to E-Commerce and E-Marketplaces Chapter 1. Overview of Electronic Commerce Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce Part 2: Internet Consumer Retailing Chapter 3. Retailing in Electronic Commerce: Products and Services Chapter 4. Online Consumer Behavior, Market Research, and Advertisement Part 3: Business-to-Business E-Commerce Chapter 5. B2B E-Commerce Chapter 6. Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce Part 4: Other EC Models and Applications Chapter 7. The Web 2.0 Environment and Social Networks Chapter 8. Mobile Computing and Commerce Part 5: EC Support Services Chapter 9. E-Commerce Security and Fraud Protection Chapter 10. Electronic Payment Systems, Order Fulfillment, and Other Services Part 6: EC Strategy and Implementation Chapter 11. EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues www.pearsonhighered.com/turban Online Part 7: Applications and Site Development Chapter 12. Launching a Successful Online Business and EC Projects Online Appendices Appendix A. E-Commerce and Supply Chains Appendix B. Electronic Customer Relationship Management Online Tutorial T1. E-Business Plan
Synopsis
For undergraduate-level courses in Electronic Commerce. Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives., Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. KEY TOPICS: Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Online Consumer Behavior, Market Research, and Advertisement; B2B E-Commerce; Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce; The Web 2.0 Environment and Social Networks; Mobile Computing and Commerce; E-Commerce Security and Fraud Protection; Electronic Payment Systems, Order Fulfillment, and Other Services; EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues MARKET: Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives., Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
LC Classification Number
HF5548.32.T87 2011
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- v***v (2090)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.How to chalk talk, by Harlan Tarbell (Nr. 197064259889)
- 7***j (840)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.
- c***m (438)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (Nr. 146005407795)