Über dieses Produkt

Product Identifiers

PublisherWrite Stuff Enterprises, Incorporated

ISBN-100945903499

ISBN-139780945903499

eBay Product ID (ePID)432124

Product Key Features

Publication Year1995

Book TitleLegend of Dr. Pepper-7-Up

TopicGeneral

Number of Pages142 Pages

LanguageEnglish

IllustratorYes, Newton, Kyle

GenreBusiness & Economics

AuthorJeffrey L. Rodengen

FormatHardcover

Additional Product Features

LCCN95-060796

TitleLeadingThe

SynopsisIt all began in 1885, behind the counter at a popular drug store in rough-and-tumble Waco, Texas. When Charles Alderton mixed together his distinctive brand of flavors, he had no idea he was creating a soft drink that would become a national sensation.In 1986, Dr Pepper merged with Seven-Up, another leader in the fast-growing non-cola category. Seven-Up began life in 1929, with the unlikely name of Bib-Label Lithiated Lemon-Lime Soda.Illustrated with gorgeous advertising and photographs from the earliest days of the soft drink industry, this lavish volume tells the surprising story of ongoing battles for industry supremacy. Individually boxed. 144 pp., 141 color, 92 black & white images.

LC Classification NumberHD9349.S634D77 1995