Verschiedene College-Alumni engagieren: Der wesentliche Leitfaden für Fundraising von Marybeth -

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Engaging Diverse College Alumni: The Essential Guide to Fundraising by Marybeth
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ISBN-13
9780415892759
Book Title
Engaging Diverse College Alumni
ISBN
9780415892759
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Routledge
ISBN-10
0415892759
ISBN-13
9780415892759
eBay Product ID (ePID)
113238670

Product Key Features

Number of Pages
164 Pages
Language
English
Publication Name
Engaging Diverse College Alumni : the Essential Guide to Fundraising
Subject
Finance, General, Higher
Publication Year
2013
Type
Textbook
Author
Nelson Bowman III, Marybeth Gasman
Subject Area
Education
Format
Trade Paperback

Dimensions

Item Height
0.3 in
Item Weight
6.4 Oz
Item Length
7.7 in
Item Width
5 in

Additional Product Features

Intended Audience
College Audience
LCCN
2012-037599
Dewey Edition
23
Reviews
"This research duo has created another collaborative success, not only adding to the base of new knowledge in the philanthropy field, but also providing a practical how-to guide for putting that information into practice. From in-depth interviews to broad longitudinal surveys, this book explores some of the biggest issues about changing demographics facing development officers today. Gasman and Bowman have not only outlined timely topics associated with fundraising in today's environment, but they have also presented a full array of tools for addressing them." Damon Cates, Associate Vice President of Institutional Advancement, University of Chicago
Illustrated
Yes
Dewey Decimal
371.206
Table Of Content
Acknowledgments Chapter One: Introduction Chapter Two: African American Philanthropy and Alumni: "Uplifting the Race" Chapter Three: Asian American and Pacific Islander Philanthropy and Alumni: "Respect and Prestige" Chapter Four: Latino Philanthropy and Alumni: "Elevating Culture and Family" Chapter Five: Native American Philanthropy and Alumni: "Community over Individual" Chapter Six: A Conversation with Advancement Staff at Majority Institutions Chapter Seven: A Conversation with Alumni of Color Chapter Eight: Model Programs for Alumni of Color Chapter Nine: Mistakes to Avoid Best Practices and Concluding Thoughts Strategies at a Glance Appendices References Supplementary Bibliography Index
Synopsis
Winner of the 2014 CASE Warwick Award for Outstanding Research on Alumni Relations and Institutional Advancement Changing demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a "one size fits all" approach, Engaging Diverse College Alumni provides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and offers concrete suggestions for engaging these populations, including best practices as well as approaches to avoid. This practical guide includes: A Comprehensive Overview of Diverse Cultures -- use of secondary sources, interviews, and quantitative data to explore the history, motivations, and trends of Latino, African American, Native American, and Asian American and Pacific Islander communities. Practical Recommendations--data-based recommendations and examples integrated throughout the chapters, including "Strategies at a Glance" for quick reference. Best Practices and Innovative Approaches--interviews with advancement staff and alumni of color, an entire chapter outlining successful innovative fundraising programs, and a chapter on common pitfalls to avoid. Both newcomers and seasoned fundraising professionals will find this book to be a compelling and in-depth guide to engaging diverse college alumni., To help move fundraising staff away from a "one size fits all" approach, this book provides a comprehensive overview of philanthropy in diverse cultures, including Latinos, African Americans, Native Americans, and Asian Americans.
LC Classification Number
LB2336.G36 2013

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