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Erstellen von Ever-Cool: Ein Vermarkterleitfaden für ein Kinderherz, Hardcover von Del Ve...-
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Standort: Jessup, Maryland, USA
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eBay-Artikelnr.:365745088377
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781565542563
Über dieses Produkt
Product Identifiers
Publisher
Arcadia Publishing
ISBN-10
1565542568
ISBN-13
9781565542563
eBay Product ID (ePID)
544085
Product Key Features
Edition
2
Book Title
Creating Evercool : a Marketer's Guide to a Kid's Heart
Number of Pages
256 Pages
Language
English
Publication Year
1997
Topic
Marketing / General, Marketing / Research
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.3 in
Item Weight
15.2 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
97-001660
Dewey Edition
21
Number of Volumes
1 vol.
Dewey Decimal
658.8/34/083
Synopsis
WINNER OF THE 1997 ATTICUS AWARD, STRATEGY CATEGORY "Fantastic! Creating Ever-Cool is a 'must-read' for all manufacturers and advertising agencies that are marketing to children." Bennett Wolk, Director Worldwide Consumer Research Mattel Toys By its very nature, "cool" is a nebulous distinction. What is cool one year, or even one month, may not be the next. Yet some products are able to remain consistently cool year-in and year-out. In their quest for a share of the $171 billion of purchases that kids influence every year, marketers strive to develop such cool products. These the author terms "Ever-Cools." The Barbie doll represents a perfect example of an "Ever-Cool" product. Barbie rides the trends and fads, assuming various guises to reflect current coolness. Mothers who had Malibu Barbie dolls now buy Baywatch Barbies for their daughters. This is an exploration of achieving the elusive Ever-Cool status., By achieving what the author terms ever-cool status, brands are able to gain young customers for life.
LC Classification Number
HF5415.32.D45 1997
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96,9% positive Bewertungen•1,4 Mio. Artikel verkauft
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- c***m (431)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/18; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!Jesse Livermore's Two Books of Market Wisdom: Reminiscences of a Stock Operat... (Nr. 356784261477)
- n***m (111)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGood price for the book. Shipping was slow. Messaged the seller a week after I ordered it to see when they were going to ship it. They responded immediately and said it would be shipped out soon. Got it about a week later. Book did arrive in the date range that they provided though  Minimal packaging. Book is Shrink wrapped and only wrapped in thin plastic. No bubble wrap. Book is in good shape though. 
- v***v (97)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufShipping took almost 2 weeks but the book arrived brand new and as listed. Was shipped in a plastic mailer with no protection but I got lucky it seems as the book suffered no damage in the shipping. Regardless, I recommend the seller, book was as described and brand new! Thank you so much!True Soldier Gentlemen, Paperback by Goldsworthy, Adrian, Brand New, Free shi... (Nr. 388332578464)
Great Book Prices Store
96,9% positive Bewertungen•1,4 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (388.213)
- c***m (431)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/18; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!Jesse Livermore's Two Books of Market Wisdom: Reminiscences of a Stock Operat... (Nr. 356784261477)
- n***m (111)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGood price for the book. Shipping was slow. Messaged the seller a week after I ordered it to see when they were going to ship it. They responded immediately and said it would be shipped out soon. Got it about a week later. Book did arrive in the date range that they provided though  Minimal packaging. Book is Shrink wrapped and only wrapped in thin plastic. No bubble wrap. Book is in good shape though. 
- v***v (97)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufShipping took almost 2 weeks but the book arrived brand new and as listed. Was shipped in a plastic mailer with no protection but I got lucky it seems as the book suffered no damage in the shipping. Regardless, I recommend the seller, book was as described and brand new! Thank you so much!True Soldier Gentlemen, Paperback by Goldsworthy, Adrian, Brand New, Free shi... (Nr. 388332578464)