MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherArcadia Publishing
ISBN-101565542568
ISBN-139781565542563
eBay Product ID (ePID)544085
Product Key Features
Edition2
Book TitleCreating Evercool : a Marketer's Guide to a Kid's Heart
Number of Pages256 Pages
LanguageEnglish
Publication Year1997
TopicMarketing / General, Marketing / Research
IllustratorYes
GenreBusiness & Economics
AuthorGene Del Vecchio
FormatHardcover
Dimensions
Item Height0.3 in
Item Weight15.2 Oz
Item Length8.5 in
Item Width5.5 in
Additional Product Features
Intended AudienceTrade
LCCN97-001660
Dewey Edition21
Number of Volumes1 vol.
Dewey Decimal658.8/34/083
SynopsisWINNER OF THE 1997 ATTICUS AWARD, STRATEGY CATEGORY "Fantastic! Creating Ever-Cool is a 'must-read' for all manufacturers and advertising agencies that are marketing to children." Bennett Wolk, Director Worldwide Consumer Research Mattel Toys By its very nature, "cool" is a nebulous distinction. What is cool one year, or even one month, may not be the next. Yet some products are able to remain consistently cool year-in and year-out. In their quest for a share of the $171 billion of purchases that kids influence every year, marketers strive to develop such cool products. These the author terms "Ever-Cools." The Barbie doll represents a perfect example of an "Ever-Cool" product. Barbie rides the trends and fads, assuming various guises to reflect current coolness. Mothers who had Malibu Barbie dolls now buy Baywatch Barbies for their daughters. This is an exploration of achieving the elusive Ever-Cool status., By achieving what the author terms ever-cool status, brands are able to gain young customers for life.
LC Classification NumberHF5415.32.D45 1997
