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Werbung und Promotion: Was die Studentin sieht von Marlene Kahla: Neu-
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Standort: Sparks, Nevada, USA
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eBay-Artikelnr.:365637493312
Artikelmerkmale
- Artikelzustand
- Book Title
- Advertising and Promotion: What the Student Sees
- Publication Date
- 2023-07-21
- Pages
- 66
- ISBN
- 9781793545268
Über dieses Produkt
Product Identifiers
Publisher
Cognella, Inc.
ISBN-10
179354526X
ISBN-13
9781793545268
eBay Product ID (ePID)
13062147298
Product Key Features
Number of Pages
62 Pages
Language
English
Publication Name
Advertising and Promotion : What the Student Sees
Publication Year
2023
Type
Textbook
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
5.9 Oz
Item Length
10 in
Item Width
8 in
Additional Product Features
Intended Audience
Scholarly & Professional
Synopsis
Advertising and Promotion: What the Student Sees presents the main points of organizing an advertising campaign, examples of advertising that have become revered as classics, media planning, and insight into careers in advertising and marketing industries. As students learn more about marketing and advertising concepts and strategies, they are challenged to see the big picture and the big idea of a campaign that can achieve marketing goals and objectives. The opening chapter introduces students to a variety of communication models and underscores that communication is an intricate process of storytelling, listening, and responding. Additional chapters help students improve their awareness of advertisements in various types of media (including what works for them and what doesn't) and introduce different types of media that can reach specific audiences. Students learn about the crucial role media plays in telling a client's story, the various career paths available in advertising, how to create a complete campaign, and much more. Each chapter features learning objectives, class activities, key takeaways, and key terms to support the reading and learning experience. Designed to help students understand the process of creating an effective advertising campaign, Advertising and Promotion is an ideal textbook for courses and programs in marketing and advertising., Advertising and Promotion: What the Student Sees presents the main points of organizing an advertising campaign, examples of advertising that have become revered as classics, media planning, and insight into careers in advertising and marketing industries. As students learn more about marketing and advertising concepts and strategies, they are ......
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AlibrisBooks
98,8% positive Bewertungen•2,0 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (527.795)
- e***n (390)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, Joe
- 0***g (380)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent purchase. Was able to get all three items from the one seller. Seller was able to bundle all three items together into one package. Items as described and arrived in perfect condition. Good communication around shipping and tracking as items delayed and not able to be delivered by original estimate. Thanks to shipping updates I was able to track the items arriving before the extended delivery time. Thank you for making these items available on EBay.
- m***m (2349)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!Tobin's Spirit Guide: Official Ghostbusters Edition by Erik Burnham: Used (Nr. 404302598631)
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AlibrisBooks
98,8% positive Bewertungen•2,0 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (527.795)
- e***n (390)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, Joe
- 0***g (380)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent purchase. Was able to get all three items from the one seller. Seller was able to bundle all three items together into one package. Items as described and arrived in perfect condition. Good communication around shipping and tracking as items delayed and not able to be delivered by original estimate. Thanks to shipping updates I was able to track the items arriving before the extended delivery time. Thank you for making these items available on EBay.
- m***m (2349)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!Tobin's Spirit Guide: Official Ghostbusters Edition by Erik Burnham: Used (Nr. 404302598631)