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Product Identifiers
PublisherECW Press
ISBN-101770414487
ISBN-139781770414488
eBay Product ID (ePID)7038557167
Product Key Features
Book TitleUnleash Different : Achieving Business Success Through Disability
Number of Pages260 Pages
LanguageEnglish
TopicLeadership, Marketing / General, Consumer Behavior, Personal Success, People with Disabilities, Labor
Publication Year2018
GenreSocial Science, Biography & Autobiography, Business & Economics
AuthorRich Donovan
FormatHardcover
Dimensions
Item Height0.8 in
Item Weight13.6 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
Reviews"[Rich Donovan's] new book illustrates why and how employers and firms could increase their success by focusing more on people with disabilities." -- Quill & Quire, "As informed and informative as it is inspired and inspiring, Unleash Different is exceptionally well written, organized, and presented." -- Midwest Book Review, "A deeply moving and very personal story of one man's 'crusade' to change narratives of disability from those based on charitable cases and social constraints to a market-driven investment/economic opportunity of business to benefit not only the world's 1.2 billion disabled people, but also the world's economy as a whole. This book will contribute to a greater understanding of the value of investing in 'disability' and help start a wider discourse on truly empowering the people with disabilities." -- Hironobu Shibuya, Special Adviser, The Nippon Foundation and the Asia-Pacific Development Center on Disability, "A personal and insightful read for all who want to think differently and understand the global disability market. This book goes a long way to explain what Rich has been saying for years: serving disability makes good business sense." -- Kenneth Fredeen, General Counsel, Deloitte LLP, and Chair of the Federal Panel "A deeply moving and very personal story of one man's 'crusade' to change narratives of disability from those based on charitable cases and social constraints to a market-driven investment/economic opportunity of business to benefit not only the world's 1.2 billion disabled people, but also the world's economy as a whole. This book will contribute to a greater understanding of the value of investing in 'disability' and help start a wider discourse on truly empowering the people with disabilities." -- Hironobu Shibuya, Special Adviser, The Nippon Foundation and the Asia-Pacific Development Center on Disability "Using case studies, humor, data and insight, Rich Donovan reveals the astonishing contours of the fast-growing, underserved market for goods and services that delight disabled customers in ways that can dramatically improve overall business profitability. Donovan has the rare ability to explain complex ideas in clear, easy to understand prose, using language and examples that leave readers rushing to create their own "to-do" lists at the end of nearly every chapter. It is, simply stated, one of the best books about business, and people, I have ever read." -- Hal Plotkin, Senior Open Policy Fellow, Creative Commons USA; former Silicon Valley Correspondent, CNBC.com; and Senior Policy Advisor, U.S. Department of Education, "Using case studies, humor, data and insight, Rich Donovan reveals the astonishing contours of the fast-growing, underserved market for goods and services that delight disabled customers in ways that can dramatically improve overall business profitability. Donovan has the rare ability to explain complex ideas in clear, easy to understand prose, using language and examples that leave readers rushing to create their own "to-do" lists at the end of nearly every chapter. It is, simply stated, one of the best books about business, and people, I have ever read." -- Hal Plotkin, Senior Open Policy Fellow, Creative Commons USA; former Silicon Valley Correspondent, CNBC.com; and Senior Policy Advisor, U.S. Department of Education, "A personal and insightful read for all who want to think differently and understand the global disability market. This book goes a long way to explain what Rich has been saying for years: serving disability makes good business sense." -- Kenneth Fredeen, General Counsel, Deloitte LLP, and Chair of the Federal Panel on Labour Market Opportunities for Persons with Disabilities, "An inspiring story with a unique perspective on both business and people with disabilities." -- Booklist online
Dewey Edition23
Dewey Decimal650.1
Table Of ContentPrologue: Just the Beginning Part One: Growing Up Different Chapter One: The Short Bus Chapter Two: Blowing Up Barriers Chapter Three: Hockey Helmets and Tennis Balls Chapter Four: Bad to the Bone (for a Geek) Chapter Five: Wall Street Calls, University Begins Part Two: Unleashing Different Chapter Six: Running for a Seat in Parliament Chapter Seven: My Introduction to Public Finance Chapter Eight: Columbia Calling Chapter Nine: Empire State of Mind Chapter Ten: The Recruiting Game Chapter Eleven: My Golden Key Chapter Twelve: Fly Me to the Moon Chapter Thirteen: Mother Merrill Chapter Fourteen: 9/11 and a New Path Forward Chapter Fifteen: A Big Day in the Life of a Trader Chapter Sixteen: The Physics of Markets Chapter Seventeen: Rebranding Disability Chapter Eighteen: New Horizon Chapter Nineteen: Close Encounters: Finding Love Chapter Twenty: Rites of Passage: From Fiancé to Fatherhood Part Three: Getting a Return on Different Chapter Twenty-One: A Market the Size of China Chapter Twenty-Two: Getting Real about the Economics of Disability Chapter Twenty-Three: Pepsi, Please Chapter Twenty-Four: Engineering a New Stock Index Chapter Twenty-Five: Going Public Chapter Twenty-Six: The Charity Fallacy Chapter Twenty-Seven: A Billion Bells Acknowledgments About the Author Copyright
SynopsisIf you discovered a new market comprising 53% of the world's population, would you act to invest in it? There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing "nice to do" with "return on investment" allows market forces to take over and the world's leading brands to do what they do best: serve a market segment -- in this case, the disability market. Business managers will come to understand: How taking a charity-oriented approach to people with disabilities has failed What action is required to capitalize on the world's biggest emerging market How their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent Rich Donovan gives the reader a peek into how he rose from a Canadian school for "crippled children" to manage $6 billion for one of Wall Street's leading firms. He makes it easy to relate to the business goal of serving disability -- because he has actually done it. 'A personal and insightful read for all who want to think differently and understand the global disability market. This book goes a long way to explain what Rich has been saying for years: serving disability makes good business sense.' -- Kenneth Fredeen, General Counsel, Deloitte LLP, and Chair of the Federal Panel 'Using case studies, humor, data and insight, Rich Donovan reveals the astonishing contours of the fast-growing, underserved market for goods and services that delight disabled customers in ways that can dramatically improve overall business profitability. Donovan has the rare ability to explain complex ideas in clear, easy to understand prose, using language and examples that leave readers rushing to create their own "to-do" lists at the end of nearly every chapter. It is, simply stated, one of the best books about business, and people, I have ever read.' -- Hal Plotkin, Senior Open Policy Fellow, Creative Commons USA; former Silicon Valley Correspondent, CNBC.com ; and Senior Policy Advisor, U.S. Department of Education 'A deeply moving and very personal story of one man's 'crusade' to change narratives of disability from those based on charitable cases and social constraints to a market-driven investment/economic opportunity of business to benefit not only the world's 1.2 billion disabled people, but also the world's economy as a whole. This book will contribute to a greater understanding of the value of investing in 'disability' and help start a wider discourse on truly empowering the people with disabilities.' -- Hironobu Shibuya, Special Adviser, The Nippon Foundation and the Asia-Pacific Development Center on Disability 'An inspiring story with a unique perspective on both business and people with disabilities.' -- Booklist Online, If you discovered a new market comprising 53% of the world's population, would you act to invest in it?, If you discovered a new market comprising 53% of the world's population, would you act to invest in it? There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing "nice to do" with "return on investment" allows market forces to take over and the world's leading brands to do what they do best: serve a market segment -- in this case, the disability market. Business managers will come to understand how taking a charity-oriented approach to people with disabilities has failed, what action is required to capitalize on the world's biggest emerging market, and how their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent. Rich gives the reader a peek into how he rose from a Canadian school for "crippled children" to manage $6 billion for one of Wall Street's leading firms. He makes it easy to relate to the business goal of serving disability -- because he has actually done it., There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing 'nice to do' with 'return on investment' allows market forces to take over and the world's leading brands to do what they do best: serve a market segment - in this case, the disability market.
LC Classification NumberHF5386
