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Über dieses Produkt
Product Identifiers
PublisherPenguin Books India Pvt, The Limited
ISBN-100670093858
ISBN-139780670093854
eBay Product ID (ePID)14050071581
Product Key Features
Book TitleNine Timeless Nuggets : Essential Marketing for the Young and Ambitious
Number of Pages270 Pages
LanguageEnglish
TopicMarketing / General
Publication Year2021
GenreBusiness & Economics
AuthorBharat Bambawale
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight10.6 Oz
Item Length8.5 in
Item Width5.5 in
Additional Product Features
Intended AudienceTrade
SynopsisNine Timeless Nuggets is a knowledge accelerator for young marketers and an absorbing update for experienced ones. It provides a 2020 perspective on timeless marketing ideas. Arranged in three sections-'How to Think of People', 'How to Craft Your Brand' and 'How to Go to Market'-the book casts new light on eternal marketing fundamentals and makes us rethink some basic questions. Who are we talking to? Why do they buy? Where do brands come from? Where are brands going? How can marketers talk to people? How can they create strong customer connections? How can they build thriving customer relationships? The answers are all here. In Nine Timeless Nuggets , Bharat Bambawale proposes new models for customer motivation, customer relationship and twenty-first-century brand building. Together, these models can provide a strong foundation to any brand's marketing strategy. Through his career, Bharat has helped shape the fortunes of many national, regional and global brands. This gave him a vantage point to observe and experience the underlying principles that drive customers, no matter where they live and which languages they speak. Nine Timeless Nuggets is a distillation of these ideas and concepts.
