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Wertezentrierte Unternehmer und ihre Unternehmen von David Y Choi: gebraucht-
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eBay-Artikelnr.:365033596575
Artikelmerkmale
- Artikelzustand
- Book Title
- Values-Centered Entrepreneurs and Their Companies
- Publication Date
- 2010-07-23
- Pages
- 208
- ISBN
- 9780415997614
Über dieses Produkt
Product Identifiers
Publisher
Routledge
ISBN-10
0415997615
ISBN-13
9780415997614
eBay Product ID (ePID)
102805152
Product Key Features
Number of Pages
208 Pages
Publication Name
Values-Centered Entrepreneurs and Their Companies
Language
English
Publication Year
2010
Subject
Business Ethics, Entrepreneurship, General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
13.5 Oz
Item Length
9.6 in
Item Width
6.8 in
Additional Product Features
Intended Audience
College Audience
LCCN
2010-000654
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.408
Table Of Content
Preface Introduction PART I: The Values Centered Entrepreneur 1. Toward a New Model of Entrepreneurship PART II: Lessons/Guidelines 2. Commit to a Purpose 3. Be Circumspect about Raising Institutional Capital 4. Hire Employees with Shared Values 5. Promote Your Company's Values 6. Build a Strong (Value-Centered) Organizational Culture 7. Make Money, But Then Also Make Exceptions 8. Do No Harm 9. Stay With It For The Long Haul 10. Give Back a Lot (Commit to a Giving Program) 11. Be a Role Model for Others 12. Conclusion Part III: Case Studies 13. Timothy Haahs Engineering 14. Stoneyfield Farm 15. Migros 16. Chris King Precision Equipment Part IV: Appendix: Table of Socially Responsible Companies
Synopsis
A new brand of entrepreneurs has arrived on the business scene, carrying with them a whole new set of values. They possess a sense of mission - to be socially responsible, protect the planet, and do the right thing for all of their stakeholders. Rather than focus exclusively on financial gain, they aim to achieve a balance between profits and one or more causes of their choosing. In fact, they view for-profit entrepreneurship as a vehicle for social change. The authors call these pioneers "values-centered" entrepreneurs. Some of the values-centered entrepreneurs have been around a few decades. In recent years, however, the numbers have proliferated and the nascent movement has started to make a true impact. These entrepreneurs' approach to management questions our basic assumptions about how businesses should be run and what their role should be in society. Several of these entrepreneurs have attained high visibility. Yvon Chouinard of sportswear manufacturer Patagoina has been a role model for integrating environmental protection to every aspect of Patagonia's business operation. Howard Schultz of Starbucks has been able to build one of the strongest brands in the world while being the first retailer to offer comprehensive health benefits and stock options to its part-time employees. Paul Newman, legendary actor and racecar driver as well as a leading maker of salad dressings, gives 100% of Newman's Own brand's profits to charity. This book explores how these highly unorthodox leaders have built their profitable and socially responsible business enterprises, and what lessons can be learned for the next generation of entrepreneurs. The authors examine a group of over 40 entrepreneurial companies and how each balanced the profit objective with social responsibility in key aspects of their business operation - from their initial company formation, through growth, to exit - to build successful triple bottom-line companies. Choi and Gray particularly focus on how these firms' commitment to values affected their company missions, hiring and organizational policies, marketing strategies, financial practices, exit options, and giving programs, and vice versa. In some cases, the authors find that the entrepreneurs' social objectives have actually strengthened, not weakened, their business enterprises. Based on their extensive studies of these companies, he authors have distilled a set of commonalities. The book presents ten of the most dominant and interesting of these commonalities with a focus on those policies and decisions that appeared to depart from conventional business practice. In addition to devoting chapters to each of the core principles learned from these companies, the authors also include in-depth case studies of four of the ventures featured in their study., This book examines how values-centered entrepreneurs balance the profit objective with social responsibility in key aspects of their business operation - from their initial company formation, through growth, to exit - to build successful triple bottom-line companies.
LC Classification Number
HB615
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