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Geschäftskommunikation: Prozess und Produkt [mit Studenten Premium Website Print-
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eBay-Artikelnr.:364971346193
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781285094069
Über dieses Produkt
Product Identifiers
Publisher
Cengage Learning
ISBN-10
1285094069
ISBN-13
9781285094069
eBay Product ID (ePID)
167548422
Product Key Features
Number of Pages
704 Pages
Publication Name
Business Communication : Process and Product (With Student Premium Website Printed Access Card)
Language
English
Publication Year
2014
Subject
Business Communication / General
Type
Textbook
Subject Area
Business & Economics
Series
Mindtap Course List Ser.
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
59.3 Oz
Item Length
11.2 in
Item Width
8.9 in
Additional Product Features
Edition Number
8
Intended Audience
College Audience
Reviews
UNIT I: COMMUNICATION FOUNDATIONS.1. Business Communication in the Digital Age.2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.3. Intercultural Communication.UNIT II: THE WRITING PROCESS.4. Planning Business Messages.5. Organizing and Writing Business Messages.6. Revising Business Messages.UNIT III: WORKPLACE COMMUNICATION.7. Short Workplace Messages and Digital Media.8. Positive Messages.9. Negative Messages.10. Persuasive and Sales Messages.UNIT IV: Reports, Proposals, and Presentations.11. Report and Research Basics.12. Informal Business Reports.13. Proposals, Business Plans, and Formal Business Reports.14. Business Presentations.UNIT V: EMPLOYMENT COMMUNICATION.15. The Job Search, Résumés, and Cover Letters.16. Interviewing and Following Up.Appendix A. Grammar and Mechanics Guide.Appendix B. Document Format Guide.Appendix C. Documentation Guide.Appendix D. Correction Symbols.
Dewey Edition
23
Dewey Decimal
651.7
Table Of Content
UNIT I: COMMUNICATION FOUNDATIONS. 1. Business Communication in the Digital Age. 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills. 3. Intercultural Communication. UNIT II: THE WRITING PROCESS. 4. Planning Business Messages. 5. Organizing and Writing Business Messages. 6. Revising Business Messages. UNIT III: WORKPLACE COMMUNICATION. 7. Short Workplace Messages and Digital Media. 8. Positive Messages. 9. Negative Messages. 10. Persuasive and Sales Messages. UNIT IV: Reports, Proposals, and Presentations. 11. Report and Research Basics. 12. Informal Business Reports. 13. Proposals, Business Plans, and Formal Business Reports. 14. Business Presentations. UNIT V: EMPLOYMENT COMMUNICATION. 15. The Job Search, Resumes, and Cover Letters. 16. Interviewing and Following Up. Appendix A. Grammar and Mechanics Guide. Appendix B. Document Format Guide. Appendix C. Documentation Guide. Appendix D. Correction Symbols.
Synopsis
A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader − abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format − continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses., A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader ? abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format ? continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.
LC Classification Number
HF5718.3.G838 2014
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