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Ein Klick: Jeff Bezos und der Aufstieg von Amazon.com von Richard L. Brandt: Neu-
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Standort: Sparks, Nevada, USA
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eBay-Artikelnr.:364750431621
Artikelmerkmale
- Artikelzustand
- Publication Date
- 2012-12-31
- Pages
- 240
- ISBN
- 9781591845850
Über dieses Produkt
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591845858
ISBN-13
9781591845850
eBay Product ID (ePID)
126196955
Product Key Features
Book Title
One Click : Jeff Bezos and the Rise of Amazon. Com
Number of Pages
240 Pages
Language
English
Topic
General, Literary, Business, Corporate & Business History, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2012
Genre
Biography & Autobiography, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
5.8 Oz
Item Length
7 in
Item Width
5 in
Additional Product Features
Intended Audience
Trade
Reviews
"Richard Brandt compellingly profiles one of the greatest Internet executives of the era." -- Stephen Leeb , author of The Oil Factor and Red Alert "Brandt is an award-winning magazine writer and he has the classic U.S. journalist's approach--meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it--just like shopping on Amazon." --Management Today, "Richard Brandt compellingly profiles one of the greatest Internet executives of the era." - Stephen Leeb , author of The Oil Factor and Red Alert "Brandt is an award-winning magazine writer and he has the classic U.S. journalist's approach-meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it-just like shopping on Amazon." -Management Today
Grade From
Twelfth Grade
Synopsis
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It almost can be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world-changing entrepreneur. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.
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