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Social Media: Dauerhafte Prinzipien von Ashlee Humphreys (2015, Handelstaschenbuch)-
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eBay-Artikelnr.:364656238082
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780199328437
Über dieses Produkt
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0199328439
ISBN-13
9780199328437
eBay Product ID (ePID)
219806101
Product Key Features
Number of Pages
320 Pages
Language
English
Publication Name
Social Media: Enduring Principles
Publication Year
2015
Subject
Social Aspects, Web / Social Media, Media Studies
Type
Textbook
Subject Area
Computers, Technology & Engineering, Social Science
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
14.4 Oz
Item Length
9.1 in
Item Width
6 in
Additional Product Features
Intended Audience
College Audience
LCCN
2015-012484
Dewey Edition
23
Reviews
"If a professor is seeking a social media text that is both readable and understandable, yet able to be scholarly and thorough, this book will absolutely meet those needs."--Donna L. Halper, Lesley University "This book presents an up-to-date account of social media, what they are, and how society uses them on a micro- and macro-level. It connects social theories well with relevant research and it gives real life examples to make these theories and concepts more accessible." - Bianca C. Reisdorf, University of Cincinnati "Social media courses for undergraduates have their first great textbook. All subsequent publications will have to consult Humphreys' model." - Scott Weiss, St. Francis College "This is a clear and compelling textbook, grounded firmly in the best traditions of communication and media studies. It will serve undergraduate students very well as they learn to think more critically about social media."--Mark Glantz, St. Norbert College "This text features excellent discussions of social media in theoretical context."--Steven M. Schneider, SUNY Polytechnic Institute, "If a professor is seeking a social media text that is both readable and understandable, yet able to be scholarly and thorough, this book will absolutely meet those needs."--Donna L. Halper, Lesley University"This book presents an up-to-date account of social media, what they are, and how society uses them on a micro- and macro-level. It connects social theories well with relevant research and it gives real life examples to make these theories and concepts more accessible." - Bianca C. Reisdorf, University of Cincinnati"Social media courses for undergraduates have their first great textbook. All subsequent publications will have to consult Humphreys' model." - Scott Weiss, St. Francis College"This is a clear and compelling textbook, grounded firmly in the best traditions of communication and media studies. It will serve undergraduate students very well as they learn to think more critically about social media."--Mark Glantz, St. Norbert College"This text features excellent discussions of social media in theoretical context."--Steven M. Schneider, SUNY Polytechnic Institute, "If a professor is seeking a social media text that is both readable and understandable, yet able to be scholarly and thorough, this book will absolutely meet those needs."--Donna L. Halper, Lesley University"This is a clear and compelling textbook, grounded firmly in the best traditions of communication and media studies. It will serve undergraduate students very well as they learn to think more critically about social media."--Mark Glantz, St. Norbert College "This text features excellent discussions of social media in theoretical context."--Steven M. Schneider, SUNY Polytechnic Institute
Illustrated
Yes
Dewey Decimal
302.23/1
Table Of Content
Introduction1. Introduction- Perspectives of this Book- Organization of the Book- Uses of this BookPART I: MESSAGES2. The Communication Model- What is Social Media- Models of Communication- Historical Discourses of Digital Technology- New Concepts in Social Media3. Message Types- Affordances- Attributes of Social Media- A Brief History of Computer-Mediated Communication4. Measuring Social Media- Attention Economy- Measuring Attention- Methods for Studying Social Media- PrivacyPART II: PEOPLE5. User Interaction and Co-creation- Co-creation as a Concept- Ethical Issues in Co-creation6. Uses and Benefits of Social Media- Uses and Gratifications Theory- Self- Interpersonal Relationships7. Digital Inequality, Age, and Social Class Literacy and Capital- Social Class- Age- Region8. Race and Gender- Identity and Performance- Race- Gender- Gender and Uses of Social MediaPART III: NETWORKS9. Social Networks- Network Analysis- Network Theory in Social Media- Social Networks in Practice10. Virtual Communities- Traits of Community- Theoretical Approaches to Community and Types of Online Community- Status and Roles in Online Communities11. Social Media Marketing- Information or Persuasion?- The Purchase Funnel and the Decision Journey- Advertising Messages and Channels- Social Media Marketing and the Value ChainPART IV: Culture and Society12. Cultural Representations and Practices- Theories of Culture- Cultural Styles and Practices- Cultural Transmission- Cultural Content13. Political Life- Power- Social Movement Theory- Framing- News Consumption and Civic Engagement14. Economic and Legal Structures- Shifts in Economic Structure- Shifts in Economic Practice and Production
Synopsis
Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well-structured, well-grounded conversation about media transition and its effects. Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area., Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well-structured, well-grounded conversation about media transition and its effects.Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area., Integrating the role of media in society with foundational research and theory, Social Media aims to open a well-structured, well-grounded conversation about media transition and its effects. Offering a comprehensive overview of topics, it covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level.
LC Classification Number
HM742.H863 2016
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