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Competitive Advantage : Creating and Sustaining Su

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ISBN
9780684841465

Über dieses Produkt

Product Identifiers

Publisher
Free Press
ISBN-10
0684841460
ISBN-13
9780684841465
eBay Product ID (ePID)
20003

Product Key Features

Edition
2
Book Title
Competitive Advantage : Creating and Sustaining Superior Performance
Number of Pages
592 Pages
Language
English
Publication Year
1998
Topic
Industries / General, Industrial Management, Commerce, Management Science, Economics / Theory
Illustrator
Yes
Genre
Business & Economics
Author
Michael E. Porter
Format
Hardcover

Dimensions

Item Height
1.6 in
Item Weight
27.5 Oz
Item Length
9.2 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Trade
LCCN
98-009581
Reviews
Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases., Philip KotlerS.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern UniversityMichael Porter has done it again. Having defined the 'what' and 'why' of competitive strategy in his earlier book, he now defines the 'how' inCompetitive Advantage., Newsday A sharp, aggressive and cogently reasoned book about competition that your smarter rivals will try to get to first., Newsday A sharp, aggressive and cogently reasoned book about competition thatyour smarter rivals will try to get to first., Antitrust Law & Economics ReviewA superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases., Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Michael Porter has done it again. Having defined the 'what' and 'why' of competitive strategy in his earlier book, he now defines the 'how' in Competitive Advantage., NewsdayA sharp, aggressive and cogently reasoned book about competition thatyour smarter rivals will try to get to first., Philip KotlerS.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern UniversityMichael Porter has done it again. Having defined the 'what' and 'why' of competitive strategy in his earlier book, he now defines the 'how' in Competitive Advantage., Financial Times The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage., Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern UniversityMichael Porter has done it again. Having defined the 'what' and 'why' of competitive strategy in his earlier book, he now defines the 'how' in Competitive Advantage., Financial TimesThe most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.
Dewey Edition
21
Dewey Decimal
658
Synopsis
The essential complement to the pathbreaking bookCompetitive Strategy,Michael E. Porter'sCompetitive Advantageexplores the underpinnings of competitive advantage in the individual firm. With over 30 printings in English and translated into thirteen languages, this second volume in Porter's landmark trilogy describes how a firm actually gains an advantage over its rivals.Competitive Advantageintroduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage.Now an essential part of international business thinking,Competitive Advantagetakes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities.Competitive Advantagealso provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.That the phrases "competitive advantage" and "sustainable competitive advantage" have become commonplace is testimony to the power of Porter's ideas.Competitive Advantagehas guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable., The essential complement to the pathbreaking book COMPETITIVE STRATEGY, Michael E. Porter's COMPETITIVE ADVANTAGE explores the underpinnings of competitive advantage in the individual firm., The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification. That the phrases "competitive advantage" and "sustainable competitive advantage" have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
LC Classification Number
HD41.P668 1998

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