What Is Strategy?: An Illustrated Guide to Michael Porter by Joan Magretta: Used

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Zuletzt aktualisiert am 04. Okt. 2025 20:52:07 MESZAlle Änderungen ansehenAlle Änderungen ansehen

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Artikelzustand
Gut: Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr ...
Publication Date
2020-09-15
Pages
80
ISBN
9781633698239
Kategorie

Über dieses Produkt

Product Information

When it comes to strategy, the mistake most managers make is thinking they have one when they don't. Joan Magretta, author of the bestselling book Understanding Michael Porter , has teamed up with illustrator Emile Holmewood to capture essential strategy concepts in a short, easy-to-understand, graphic format. Here you'll find the classic Porter frameworksindustry structure and the Five Forces, competitive advantage and the value chainas well as a set of practical tests to apply in evaluating existing strategies or developing new ones. You'll also learn Porter's thinking about critical issues such as scale, goal setting, sustainability, and disruption. With a relatable cast of charactersa deadlocked team of managers calls in Professor Porter to help them devise a new strategythis book brings a sense of fun to a serious subject. It will help you quickly grasp the fundamentals of strategy, whether you're a seasoned strategist looking to cut through all the new buzzwords or a new manager about to lead your first strategy meeting.

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
1633698238
ISBN-13
9781633698239
eBay Product ID (ePID)
21038462144

Product Key Features

Book Title
What Is Strategy? : an Illustrated Guide to Michael Porter
Number of Pages
80 Pages
Language
English
Topic
Leadership, Economics / General, Management, Strategic Planning
Publication Year
2020
Illustrator
Holmewood, Emile, Yes
Genre
Business & Economics
Author
Joan Magretta
Format
Hardcover

Dimensions

Item Length
10 in
Item Width
10 in

Additional Product Features

Reviews
Praise for Michael Porter: "The most famous and influential business professor who has ever lived." Fortune "Among business-school professors, Harvard's Michael Porter is a category killer. He literally wrote the book on 'competitive strategy'..." Wall Street Journal Praise for Understanding Michael Porter by Joan Magretta: "...the strategy bible for today's busy managers." Business Executive "If you have always intended to read Michael Porter's groundbreaking management classics, but have never quite got around to doing so, Joan Magretta's Understanding Michael Porter does the hard work for you." Financial Mail (South Africa) "Magretta's book is a timely reminder that serves to put Porter's thinking and concepts before us againideas that all firms and strategy practitioners would be well-advised to study and learn from...an excellent read." Quality Digest "Ms. Magretta does a superb job of clearly and logically explaining Prof. Porter's concepts, with lots of helpful examples. Reading it brings you up-to-date on his ideas and, more importantly, helps you to understand your own business and the strategic elements you may have missed." The Globe & Mail Praise for What Management Is by Joan Magretta: "...a fun read..." The Washington Post "...a brief and jargon-free framework, for which we should be truly grateful." The Financial Times "A rare animala management book that is lucid, interesting and honest." The Economist
Dewey Edition
23
Lccn
2020-023423
Target Audience
Trade
Dewey Decimal
658.4012
Edition Description
Illustrated Edition
Lc Classification Number
Hd30.28.M32336 2020

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