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Nutella World: 50 Years of Innovation by Gigi Padovani: Used
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- Sofort-KaufenNutella World: 50 Years of Innovation by Gigi Padovani: Used
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Standort: Sparks, Nevada, USA
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eBay-Artikelnr.:364050086870
Artikelmerkmale
- Artikelzustand
- Publication Date
- 2015-07-07
- ISBN
- 9780847845859
Über dieses Produkt
Product Identifiers
Publisher
Rizzoli International Publications, Incorporated
ISBN-10
0847845850
ISBN-13
9780847845859
eBay Product ID (ePID)
202620626
Product Key Features
Book Title
Nutella World : 50 Years of Innovation
Number of Pages
308 Pages
Language
English
Topic
Intellectual Property / Trademark, Regional & Ethnic / Italian, History, Specific Ingredients / General
Publication Year
2015
Illustrator
Yes
Genre
Law, Cooking
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
14.7 Oz
Item Length
5.6 in
Item Width
8.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2014-958348
Dewey Edition
23
Dewey Decimal
641.3/454
Synopsis
Published on the occasion of the 50th anniversary since its invention, the book traces the history of the world's most famous hazelnut chocolate spread and the work of the Ferrero family, who for generations have been dedicated to producing sweetness. From Alba, a small town in Piedmont whose only source of wealth was hazelnuts, Nutella has won the hearts and taste buds of millions of consumers around the world. The reasons for this success are not only the great attention to raw materials and quality, but also the ability to gather around him the affection of millions of fans. In the book, the secrets of production and communication, brand identity, a playlist of Nutella quotes by its fans and an illustrated chronology of the history of the product. The volume is completed by a color insert of photographic images that trace the history of Nutella., The story behind everyone's favorite snack--Nutella. Nutella has its roots in a simple hazelnut and chocolate paste sold as Pasta Gianduja by Pietro Ferrero at his bakery in Alba, the center of Italy's hazelnut-producing region in the Piedmont. While originally sold as a solid block, Ferrero started offering a creamy version called Supercrema in 1951. In 1964, Ferrero's son Michele reformulated Supercrema and launched it throughout Europe as Nutella--a name easy to understand and remember in the greatest number of languages. Nutella was an instant hit and is one of the first Italian products to have spread across the world.On the occasion of its fiftieth anniversary, Gigi Padovani, a Nutella expert and enthusiast, traces the history and evolution of Nutella, including the rise of an almost cult following and its celebration in pop culture, ranging from movies to literature. He then analyzes the key moments of the industry's strategies--innovation, internationalization, a good relationship with the consumers--which have made Nutella a legend to this day. This is a lesson that excellence lasts.
LC Classification Number
TP439.5.H39
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AlibrisBooks
99% positive Bewertungen•2,0 Mio. Artikel verkauft
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Verkäuferbewertungen (542.419)
- e***u (283)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe listing was for a hardcover version of this book; however, I received a paperback. The Seller replied quickly to my question about this issue and issued a full refund - and let me keep the book. So, a diligent Seller for sure - and well packaged and reasonable timing on shipping. Thank you for the refund, and as you suggested, I'll likely donate this volume and seek the hardcover.
- e***n (392)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, Joe
- 0***g (380)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent purchase. Was able to get all three items from the one seller. Seller was able to bundle all three items together into one package. Items as described and arrived in perfect condition. Good communication around shipping and tracking as items delayed and not able to be delivered by original estimate. Thanks to shipping updates I was able to track the items arriving before the extended delivery time. Thank you for making these items available on EBay.
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AlibrisBooks
99% positive Bewertungen•2,0 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (542.419)
- e***u (283)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe listing was for a hardcover version of this book; however, I received a paperback. The Seller replied quickly to my question about this issue and issued a full refund - and let me keep the book. So, a diligent Seller for sure - and well packaged and reasonable timing on shipping. Thank you for the refund, and as you suggested, I'll likely donate this volume and seek the hardcover.
- e***n (392)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, Joe
- 0***g (380)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent purchase. Was able to get all three items from the one seller. Seller was able to bundle all three items together into one package. Items as described and arrived in perfect condition. Good communication around shipping and tracking as items delayed and not able to be delivered by original estimate. Thanks to shipping updates I was able to track the items arriving before the extended delivery time. Thank you for making these items available on EBay.