MOMENTAN AUSVERKAUFT
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Product Identifiers
PublisherTaschen
ISBN-103836545306
ISBN-139783836545303
eBay Product ID (ePID)212695705
Product Key Features
Book TitleLogo Modernism
Number of Pages432 Pages
LanguageEnglish
Publication Year2015
TopicGraphic Arts / Branding & Logo Design, Public Relations, Graphic Arts / Commercial & Corporate, Graphic Arts / General
IllustratorYes
GenreDesign, Business & Economics
AuthorJens Müller
FormatHardcover
Dimensions
Item Height1.8 in
Item Weight126.6 Oz
Item Length15 in
Item Width10.2 in
Additional Product Features
Intended AudienceTrade
LCCN2022-301077
Dewey Edition23
Reviews...Almost limitless as a logo archive for the period, TASCHEN's Logo Modernism means business about the business of good design., ...blockbuster new book Logo Modernism...is a beautiful distillation of modernist ideals rendered in their most superbly crafted way., This fantastic collection of handsome logos testifies to the enduring power of clean, crisp, universally symbolic design language that is a far cry from the often trendy, cheesy, puffed-up corporate branding that exists today. [...] Logo Modernism is a brilliant catalog of what good corporate logo design looks like., ...This book is not only full-to-bursting with hugely important logos, it is physically huge!... If you have an interest in social, cultural or corporate history, this is an unrivalled resource and deserves a place on your shelves (if it will fit).
Dewey Decimal741.6
Edition DescriptionMultilanguage edition
SynopsisExamine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity., Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design . This unprecedented TASCHEN publication, authored by Jens Müller , brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity . Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic . Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski , and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968 . An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form., Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form., Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens M ller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens M ller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.
LC Classification NumberNC997
Bewertungen und Rezensionen
Relevanteste Rezensionen
- 20. Jun. 2018
Five stars for the book, it arrived brand new in shrink wrap as expected
But I find it very unsettling that this book sat in my Amazon cart for weeks and then suddenly it was out of stock. So I order it on Ebay for an extra $7+ at the lowest price I could then find for a brand new copy. Literally less than 24hrs later I see it is back in stock on Amazon, and then 2 days after I'd ordered it on Ebay it arrives in an Amazon Prime box. Seriously?? Hard to believe this is a coincidence. Lesson learned...Bestätigter Kauf: JaArtikelzustand: Neu
- 11. Dez. 2019
A must have for graphic designers
Fantastic book, very well printed and designed. It's also HUGE, I was surprised how big it is when unboxed.Bestätigter Kauf: JaArtikelzustand: Neu
- 19. Aug. 2020
Great Book
I love the book, it gives me lots of ideas for the way logos should look and feel.Bestätigter Kauf: JaArtikelzustand: Neu
- 14. Apr. 2017
Good
Bestätigter Kauf: JaArtikelzustand: Neu
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