Reviews"Magnus gives the art world plenty to think about."--New York Times "At its core, Magnus's study explores the financial challenges facing galleries today. Anyone in the field can gain insights from his observations and research."--Artsy, "Magnus gives the art world plenty to think about."-- New York Times "At its core, Magnus's study explores the financial challenges facing galleries today. Anyone in the field can gain insights from his observations and research."-- Artsy
Dewey Edition23
Dewey Decimal708.0068
SynopsisThe latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders, The latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical., What makes an art gallery successful? How do galleries ensure their marketing is right? How best should galleries approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK and Germany, Magnus Resch's insightful examination of the business of selling art, updated and revised for 2018, is a compelling read, with an approach that is both aspirational and practical.