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Microtrends: The Small Forces Behin..., Penn, Mark; Zal-
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eBay-Artikelnr.:356746879454
Artikelmerkmale
- Artikelzustand
- ISBN
- 0446580961
- EAN
- 9780446580960
- Publication Name
- N/A
- Type
- Hardback
- Release Title
- Microtrends: The Small Forces Behind Tomorrow's Big Changes
- Artist
- Penn, Mark; Zalesne, E. Kinney
- Brand
- N/A
- Colour
- N/A
Über dieses Produkt
Product Identifiers
Publisher
Grand Central Publishing
ISBN-10
0446580961
ISBN-13
9780446580960
eBay Product ID (ePID)
60205560
Product Key Features
Book Title
Microtrends : the Small Forces Behind Tomorrow's Big Changes
Number of Pages
448 Pages
Language
English
Topic
Demography, Sociology / General, General
Publication Year
2007
Illustrator
Yes
Genre
Social Science, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
24.5 Oz
Item Length
9.2 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2007-021359
Dewey Edition
22
Dewey Decimal
303.4973
Synopsis
The advisor to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends, revealing that the nation is no longer a melting pot but a collection of communities with individual tastes and lifestyles.Twelve, "The ideas in his book will help you see the world in a new way." -Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends ." -Bill Gates In 1982, readers discovered Megatrends . In 2000, The Tipping Point entered the lexicon. Now, in Microtrends , one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.
LC Classification Number
HB3505.P44 2007
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worldofbooksinc
97,7% positive Bewertungen•1,2 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (273.072)
- f***f (1600)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent Seller, Goes the Extra Mile. The Seller Was Incredibly Communicative. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. Item in Described Promised Condition, Thank You Very Much!!!!!!!!!!! A+The Angels of Lockhart, Wiley, Thomas L. (Nr. 316568691808)
- p***m (269)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufA+ Highest Rating for this transaction. Nova Classic Volume 2 - Marvel / Paperback - condition & quality look really good, ALMOST NEW even better than described. Shipping was Fast (1 week) / packaging was thin mylar mailer, but no visible damage to book. Great price AND free shipping. I buy here often, and this transaction was flawless. 5 STARS
- e***n (2252)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent seller. Great communication , fast delivery, extra care in packing for shipment 📦, great price 💰, Came as shown in photo📸, I would do repeat buys in 1 sec with this seller. AAAA ++++. 5 st🌟rs. <(•🪖•)>