Vermarktung Ihrer Dienstleistungen: Ein Schritt-..., Putman, Anthony-

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Marketing Your Services: A Step-by-..., Putman, Anthony
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ISBN
0471509485
EAN
9780471509486
Publication Name
N/A
Type
Hardback
Release Title
Marketing Your Services: A Step-by-Step Guide for Small Busine...
Artist
Putman, Anthony O.
Brand
N/A
Colour
N/A
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471509485
ISBN-13
9780471509486
eBay Product ID (ePID)
183333

Product Key Features

Book Title
Marketing Your Services : a Step-By-Step Guide for Small Businesses and Professionals
Number of Pages
256 Pages
Language
English
Topic
Industries / Service, Marketing / General, Small Business
Publication Year
1991
Genre
Business & Economics
Author
Anthony O. Putman
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
18.5 Oz
Item Length
9.4 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Trade
LCCN
89-021537
Dewey Edition
20
Dewey Decimal
658.8
Table Of Content
Honk If You Hate Marketing: You Don't Have to Become a Huckster. Meaning Business: How to Get and Stay Focused. Your Most Important Task: Defining Your Mission so that Everyone Knows Exactly What You Do. Zeroing In: Finding Your Natural High-Opportunity Market. Standing Out from the Crowd: The Relationship Strategy for Differentiating Your Services. Laser-Like Alignment: The Secret Ingredient in Effective Marketing. Money Matters: ''We Lose Money on Each of These, but We Make It Up in Volume.'' Building Your Marketing Machine: Turning Prospects into Customers. Building Your Marketing Machine: Your Marketing Information System. Packaging for Maximum Benefit: What to Do Before You Print the Brochures. Presentation: ''What Exactly Is the Sizzle in Actuarial Auditing?'' Getting the Word Out: Networking, Seminars, and Other Low-Cost Tactics for Promoting New Business. The Media Message: ''Does It Really Pay to Advertise?'' Selling without Fear and Loathing: How to Make Selling a Non-Event and Still Succeed. Staying Alive: What to Do When You Need Business Now. Success and Beyond: Keeping Marketing Alive in a Large or Growing Firm. Resources. Index.
Synopsis
Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a book that shows you, step by step, how to market your services--painlessly, confidently, profitably. Marketing Your Services shows you: * How to define and promote your services to the right market * How to differentiate your business from other similar businesses * How to price and package your services * How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing--making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." --Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." --Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." --Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company, Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a book that shows you, step by step, how to market your services painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company, Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I dont know what to do.
LC Classification Number
HD9981.5.P88 1990

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