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Personal Branding für unternehmerische Journalisten und kreative Profis-
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- Book Title
- Personal Branding for Entrepreneurial Journalists and Creative Pr
- ISBN
- 9781138218475
Über dieses Produkt
Product Identifiers
Publisher
Routledge
ISBN-10
1138218472
ISBN-13
9781138218475
eBay Product ID (ePID)
234399473
Product Key Features
Number of Pages
222 Pages
Publication Name
Personal Branding for Entrepreneurial Journalists and Creative Professionals
Language
English
Publication Year
2017
Subject
Marketing / General, Communication Studies, Entrepreneurship, Journalism, Industries / Media & Communications
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
11.2 Oz
Item Length
9.2 in
Item Width
6.7 in
Additional Product Features
Intended Audience
College Audience
LCCN
2016-051420
Dewey Edition
23
Reviews
Creativity is the commodity of the future. Technology has led to a seismic change in the types of work and the types of workers in the creative economy. Sara Kelly perfectly captures the essence of a 'Creative Professional' in this very important and timely book. -Linda Bloss-Baum, Adjunct Instructor, American University, USA
Illustrated
Yes
Dewey Decimal
070.4023
Table Of Content
Table of Contents Chapter 1 1 The Changing Employment Marketplace Chapter 2 Creativity and Entrepreneurship Chapter 3 Branding Basics Chapter 4 Make It Personal Chapter 5 Your Story and Your Audience Chapter 6 Claim Your Name Chapter 7 Create Content Chapter 8 Distribute Content Chapter 9 Skills and Techniques Chapter 10 Measure and Manage Your Brand Chapter 11 The Branded Life Resources
Synopsis
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond., Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and cases studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
LC Classification Number
PN4797.K35 2017
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- o***l (46)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe item was sold to me at an excellent price. Was packaged extremely well, with an abundance of packing material, and shipped to me very quickly. The item was as described/pictured. No surprises. Excellent seller. Thank you very much. So excited to have this in my collection
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- n***m (94)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufFast shipper. Item was well-packaged and arrived in great shape. There was an issue with the enclosed CD that the seller was unable to correct, so the seller made a prompt and full refund for my purchase. Given this is an OOP album, the issue was likely not due to any fault of the seller, and I appreciated the quick response and refund. I would purchase from this seller again without hesitation.
- h***1 (247)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe condition was exactly as described and the quality of Doug packaging shows he's cares very much about the quality of his items he sells. The pictures match 100 percent of what your getting and his very fair on his prices for what he has. Would buy from again. Also shipping was fast it was sent out the small day I paid and got it 2 days early. Thanks Doug.
- o***l (46)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe item was sold to me at an excellent price. Was packaged extremely well, with an abundance of packing material, and shipped to me very quickly. The item was as described/pictured. No surprises. Excellent seller. Thank you very much. So excited to have this in my collection