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Fokusgruppen: Theorie und Praxis (Angewandte Methoden der Sozialforschung) Stewart, Da-
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eBay-Artikelnr.:355247721921
Artikelmerkmale
- Artikelzustand
- Book Title
- Focus Groups: Theory and Practice (Applied Social Research Method
- ISBN
- 9780761925835
Über dieses Produkt
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
076192583X
ISBN-13
9780761925835
eBay Product ID (ePID)
18038684374
Product Key Features
Number of Pages
200 Pages
Publication Name
Focus Groups : Theory and Practice
Language
English
Subject
Methodology, Sociology / General, Research
Publication Year
2006
Features
Revised
Type
Textbook
Subject Area
Social Science
Series
Applied Social Research Methods Ser.
Format
Perfect
Dimensions
Item Height
0.4 in
Item Weight
9 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2006-009180
Dewey Edition
23
Series Volume Number
20
Illustrated
Yes
Dewey Decimal
300.72/3
Table Of Content
Preface to First EditionPreface to Second Edition1. Introduction: Focus Group History, History, Theory and PracticeBorder Crossing: The Behavioral Science Origins of Focus GroupsFocus Group TheoryPurpose of the BookPlan of the BookConclusionReview Questions2. Group Dynamics and Focus Group ResearchInfluences of Intrapersonal Factors and Individual DifferencesInterpersonal InfluencesEnvironmental InfluencesConclusionReview Questions3. Focus Groups and the Research ToolboxFocus Group Basics: Structure, Process, and DataUses of Focus Groups: Applications, Advantages, and LimitationsSteps in the Design and Use of Focus GroupsConclusionReview Questions4. Recruiting Focus Group Participant and Designing the Interview GuideEstablishing the Research AgendaRecruiting ParticipantsDeveloping the Interview GuideIssues and Trends for the FutureCoclusionReview Questions5. The Focus Group ModeratorLeadership and Group DynamicsInterviewing Styles and TacticsModerator SelectionModerator PreparationModerator Bias in Focus Group InterviewsConclusionReview Questions6. Conducting the Focus GroupThe Physical Arrangement of the GroupInterviewing StyleDiscussion AidsIntimacyObservers and RcordingsBeginning the InterviewEnsuring ParticipationTime ManagementProbingProblemsSpecial IssuesConclusionReview Questions7. Analyzing Focus Group DataHow Much Analysis?Transcribing the InterviewQualitative Analytic ApproachesQuantitative AnalysisComputer-Assisted Content AnalysisConclusionReview Questions8. Focus Group in PracticeBush, Kerry, and Focus GroupsTelevision Ads the Public Will Never SeeImpulsive Consumers, Shoplifters, and Focus GroupsA Representative Focus Group Report: Buying a New CarNew Car Purchasing Experiences: A Sample ReportConclusionReview Questions9. Other Group MethodsThe Nominal Group TechniqueThe Delphi TechniqueBrainstorming and SynecticsLeaderless Discussion GroupsConclusionReview Questions10. ConclusionReferencesIndexAbout the Authors
Edition Description
Revised edition
Synopsis
Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second Edition provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory. The book examines every facet of focus group research, from selection and recruitment of group participants, to the selection of a moderator, to conduct of the interviews, through the analysis of focus group data. Also included are discussions on designing the interview guide, the importance and influence of group composition, the art of conducting the focus group, and the characteristics of effective moderators. The book is intended as a useful guide for research practitioners and as a supplementary text for research courses in psychology, sociology, political science, organization studies, marketing, public health, communications, education and social work.Key Features: coverage of the use of new technologies in focus group research new focus on global research instructional aids such as a chapter summary, review questions and practical skill-building exercises in each chapter a new chapter that provides a historical perspective on the development of focus groups including their roots in early group therapy research new, updated examples of the uses of focus groups a discussion of the use of information technology for conducing groups on-line and by video-conference new methods for the analysis of focus group data, This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory., This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Editionof Focus Groups: Theory and Practiceprovides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory., Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second Edition'provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory. The book examines every facet of focus group research, from selection and recruitment of group participants, to the selection of a moderator, to conduct of the interviews, through the analysis of focus group data. Also included are discussions on designing the interview guide, the importance and influence of group composition, the art of conducting the focus group, and the characteristics of effective moderators. The book is intended as a useful guide for research practitioners and as a supplementary text for research courses in psychology, sociology, political science, organization studies, marketing, public health, communications, education and social work.Key Features: coverage of the use of new technologies in focus group research new focus on global research instructional aids such as a chapter summary, review questions and practical skill-building exercises in each chapter a new chapter that provides a historical perspective on the development of focus groups including their roots in early group therapy research new, updated examples of the uses of focus groups a discussion of the use of information technology for conducing groups on-line and by video-conference new methods for the analysis of focus group data
LC Classification Number
H61.28.S74 2007
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- y***w (113)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat seller. Book arrived within a reasonable time frame and was packaged in a protective wrapping. The condition of the book was "Very Good," as was described and includes a "Very Good" dust jacket with award stickers. Great value, extremely fair price. I'm always happy to do business with this trusted seller.Moses: When Harriet Tubman Led Her People to Freedom (Caldecott Honor Book) Wea (Nr. 355878409601)
- e***r (10)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufYou can’t always be sure when an item is listed “like new” but this seller delivered a book that is just that. I’m very pleased with the condition of the book and the pricing was excellent compared to other sellers online. It was packaged extremely well and arrived with no wrinkles or folded areas. I made a great purchase and I now look forward to purchasing additional items by this author from this seller. 10/10 satisfaction!The Power of A Praying Wife Omartian, Stormie paperback Used - Like New (Nr. 276668989218)
- b***b (169)- Bewertung vom Käufer.Letztes JahrBestätigter KaufAfter two poor experiences with this seller, they exceeded my expectations with this order…hard to believe it was the same seller. The book purchased, identified in their listing as “Very Good”, was, in fact, “Like New”. The price was very fair. Shipping was slow, but that seems to be true with many things purchased in the internet. If I have a complaint, it is that the seller will not respond to specific questions about a listed item before the purchase..too many orders to do so! 🙁The Beginning or the End: How Hollywood―and America―Learned to Stop Worrying an (Nr. 387783000754)