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Misbehaving: The Making of Behavioral Economics
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Misbehaving: The Making of Behavioral Economics
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Misbehaving: The Making of Behavioral Economics

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    eBay-Artikelnr.:336306965491
    Zuletzt aktualisiert am 23. Nov. 2025 18:51:11 MEZAlle Änderungen ansehenAlle Änderungen ansehen

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    Artikelzustand
    Neu: Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte ...
    Release Year
    2015
    ISBN
    9780393080940
    Kategorie

    Über dieses Produkt

    Product Identifiers

    Publisher
    Norton & Company, Incorporated, w. w.
    ISBN-10
    0393080943
    ISBN-13
    9780393080940
    eBay Product ID (ePID)
    204113849

    Product Key Features

    Book Title
    Misbehaving : the Story of Behavioral Economics
    Number of Pages
    336 Pages
    Language
    English
    Topic
    Economic History
    Publication Year
    2015
    Illustrator
    Yes
    Genre
    Business & Economics
    Author
    Richard H. Thaler
    Format
    Hardcover

    Dimensions

    Item Height
    1.4 in
    Item Weight
    26.1 Oz
    Item Length
    9.5 in
    Item Width
    6.4 in

    Additional Product Features

    Intended Audience
    Trade
    LCCN
    2015-004600
    Reviews
    Odd and interesting.... It's odd because it's funnier and more personal than books by professors tend to be. It's interesting because it tells the story not just of Thaler's career but also of the field of behavioral economics--the study of actual human beings rather than the rational optimizers of classical economic theory., [Misbehaving] is bound to become a classic. Now established as one of the great figures in the history of economic thought, Thaler has no predecessors. A rebel with a cause...[w]here he wins Olympic gold is in keen observation; his greatest insights come from actually looking., In Misbehaving, [Thaler] offers a dryly humorous history of the revolution he helped ignite, as well as a useful (if sometimes challenging) primer on its key concepts., Odd and interesting.... It''''s odd because it''''s funnier and more personal than books by professors tend to be. It''''s interesting because it tells the story not just of Thaler''''s career but also of the field of behavioral economics--the study of actual human beings rather than the rational optimizers of classical economic theory., A sly and somewhat subversive history of [the economics] profession...engrossing and highly relevant., [A] genial, often humorous account of the progress of behavioral economics by one of its most gifted practitioners. ...Important stuff., The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this wonderful and important book., I would like everyone in business to buy this book and claim half the cost on expenses. The book is so enjoyable, it would be improper to claim more., The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this wonderful book., Highly enjoyable...dense with fascinating examples.... It is long past time to replace Econs with Humans, both in theory and in the practice of prediction., Richard Thaler not only founded behavioral economics, he's also a great storyteller and observational comic. Have a seat, pour some good wine, and listen as the founder of a field narrates the fight to force economists to acknowledge the human brain., Misbehaving gives us the story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I'd pick Richard Thaler., Richard Thaler has been at the center of the most important revolution to happen in economics in the last thirty years. In this captivating book, he lays out the evidence for behavioral economics and explains why there was so much resistance to it. Read Misbehaving. There is no better guide to this new and exciting economics., The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this important book.
    Dewey Edition
    23
    Dewey Decimal
    330.01/9
    Synopsis
    Shortlisted for the Financial Times & McKinsey Business Book of the Year Award. Get ready to change the way you think about economics. Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining., Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining., Shortlisted for the Financial Times & McKinsey Business Book of the Year Award. Get ready to change the way you think about economics.
    LC Classification Number
    HB74.P8T527 2015

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