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BLUMEN!: DIE METHODE, DIE VON ALTERNDEN DIENSTLEISTUNGSORGANISATIONEN VERWENDET WIRD von Wendy O'donovan-
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- ISBN-10
- 1985242893
- Book Title
- Flourish!: The Method Used by Aging Services Organizations for
- ISBN
- 9781985242890
Über dieses Produkt
Product Identifiers
Publisher
CreateSpace
ISBN-10
1985242893
ISBN-13
9781985242890
eBay Product ID (ePID)
25038394558
Product Key Features
Number of Pages
136 Pages
Publication Name
Flourish! : the Method Used by Aging Services Organizations for the Ultimate Marketing Results
Language
English
Publication Year
2018
Subject
Administration
Type
Textbook
Subject Area
Medical
Format
Trade Paperback
Dimensions
Item Height
0.3 in
Item Weight
9.3 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Synopsis
Most aging services organizations feel overwhelmed about marketing. Distracted. Confused. Apathetic. FLOURISH offers the cure. This concise handbook shines a light on how aging services organizations can put a method to their marketing for years to come. FLOURISH lays out an easy-to-follow method for marketing: 1. Survey the clients, families and team 2. Define a Message and Design Equation 3. Build a Balanced Marketing Formula 4. Deploy the plan for steadfast results It's simple, yet wildly effective. The transformation is measurable. Organizations that apply the FLOURISH method enjoy validation of their efforts, higher returns on marketing investments, more stability in high occupancies, longer waiting lists, steady growth and increased organizational value. FLOURISH is filled with concise analysis of why certain marketing tactics work best and when. It covers five marketing strategies and 20 tactics, including: -How to gather target market research -How to build a brand -How to maintain a brand -How to write brand messaging -How to create a marketing plan -How to streamline the logo development process -How to write the right tagline -How to approach brand in signage -How to deploy the right print marketing strategy -How to handle billboard marketing -How to deploy broadcast marketing -How to handle online marketing -How to streamline website development -How to take the guesswork out of social media marketing -How to attract website visitors with search engine optimization (SEO) and search engine marketing (SEM) -How to simplify reputation management -How to deliver internal marketing for maximum organizational impact -How to create a world-class culture -How to hire right in the first place -How to powerfully align sales and marketing efforts Top ten lists offer common pitfalls to avoid and key tips to pursue. FLOURISH offers marketing backed by real methodology, and is ideal for marketers in life plan communities, independent living communities, assisted living communities, memory support communities, skilled nursing and long-term care communities, home health and home care services, adult day services and hospice organizations. This book can be used as a: -How-to marketing handbook -Do-it-yourself marketing guide -Marketing refresher course -Accountability tool for working with an outside marketing agency -Way to get all marketers aligned on the same goal and outcome -Tool for reaching sales goals -Way to increase occupancy rates Readers get full access to additional marketing insights like these, which are published weekly at http: //www.bloommarketinginc.com/blog/: -Engage Baby Boomers On Social Media With These 5 Tactics -You Received A Negative Review - Now What? -The 2 Best Questions Your Team Can Ask To Improve Occupancy Now -Enticing Current Prospects: The Move-In Guide -5 Things You're Doing Online That Competitors Aren't (But Should Be) Wendy O'Donovan Phillips is CEO of Bloom Marketing, an agency specializing in marketing aging services organizations nationwide. She lectures twice monthly in front of organizations around the world, including the American Dental Association, the Michigan Assisted Living Association and LeadingAge Colorado. She has been honored by the American Marketing Association for excellence in her field. She publishes thought leadership once weekly that is widely read by 5,000 regular fans. She has been published dozens of times in industry trade publications. Wendy has consulted with hundreds of healthcare organizations across the nation. She resides in Denver with her husband and daughter., Most aging services organizations feel overwhelmed about marketing. Distracted. Confused. Apathetic.FLOURISH! offers the cure. This concise handbook shines a light on how aging services organizationscan put a method to their marketing for years to come. FLOURISH! lays out an easy-to-follow method for marketing:1. Survey the clients, families and team2. Define a Message and Design Equation3. Build a Balanced Marketing Formula4. Deploy the plan for steadfast resultsIt's simple, yet wildly effective. The transformation is measurable. Organizations that apply the FLOURISH!method enjoy validation of their efforts, higher returns on marketinginvestments, more stability in high occupancies, longer waiting lists, steadygrowth and increased organizational value. FLOURISH! is filled with conciseanalysis of why certain marketing tactics work best and when. It coversfive marketing strategies and 20 tactics, including:-How to gather target market research-How to build a brand-How to maintain a brand-How to write brand messaging-How to create a marketing plan-How to streamline the logo development process-How to write the right tagline-How to approach brand in signage-How to deploy the right print marketing strategy -How to handle billboard marketing-How to deploy broadcast marketing-How to handle online marketing-How to streamline website development-How to take the guesswork out of social media marketing-How to attract website visitors with search engine optimization (SEO) and search engine marketing (SEM)-How to simplify reputation management -How to deliver internal marketing for maximum organizational impact-How to create a world-class culture-How to hire right in the first place-How to powerfully align sales and marketing effortsTop ten lists offer common pitfalls to avoid and key tips to pursue. FLOURISH! offers marketing backed by real methodology, and is ideal for marketers in life plan communities, independent living communities,assisted living communities, memory support communities, skilled nursingand long-term care communities, home health and home care services,adult day services and hospice organizations.This book can be used as a:-How-to marketing handbook-Do-it-yourself marketing guide-Marketing refresher course-Accountability tool for working with an outside marketing agency -Way to get all marketers aligned on the same goal and outcome -Tool for reaching sales goals-Way to increase occupancy ratesReaders get full access to additional marketing insights like these, which are published weekly at http://www.bloommarketinginc.com/blog/:-Engage Baby Boomers On Social Media With These 5 Tactics-You Received A Negative Review - Now What?-The 2 Best Questions Your Team Can Ask To Improve Occupancy Now-Enticing Current Prospects: The Move-In Guide-5 Things You're Doing Online That Competitors Aren't (But Should Be)Wendy O'Donovan Phillips is CEO of Bloom Marketing, an agency specializing in marketing aging services organizations nationwide. She lectures twice monthly in front of organizations around the world, including the American Dental Association, the Michigan Assisted Living Association and LeadingAge Colorado. She has been honored by the American Marketing Association for excellence in her field. She publishes thought leadership once weekly that is widely read by 5,000 regular fans. She has been published dozens of times in industry trade publications. Wendy has consulted with hundreds of healthcare organizations across the nation. She resides in Denver with her husband and daughter.
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- 8***g (253)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.FINLAND AND EUROPE: INTERNATIONAL CRISES IN THE PERIOD OF By Juhani Paasivirta (Nr. 335694307643)
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- t***s (44)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe Item itself I rate five stars. The seller, however, I stop at four stars. The seller met two out of three categories I look for when judging my purchasing experience: how well it was packaged, how quickly it was shipped, and how properly it was described; this seller provided prompt shipping and an accurate description, but failed when it came to packaging. The item arrived in a plastic bag without any reinforcement or protection whatsoever and suffered dinged corners on multiple fronts.
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- 8***g (253)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.FINLAND AND EUROPE: INTERNATIONAL CRISES IN THE PERIOD OF By Juhani Paasivirta (Nr. 335694307643)
- 0***t (10)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem was exactly as described and packaged to protect it. Seller’s pricing was spot on and when I received it, it was in good condition. Seller actually messaged me when they shipped it (I really appreciated that). Overall I’m happy doing business with them!
- t***s (44)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe Item itself I rate five stars. The seller, however, I stop at four stars. The seller met two out of three categories I look for when judging my purchasing experience: how well it was packaged, how quickly it was shipped, and how properly it was described; this seller provided prompt shipping and an accurate description, but failed when it came to packaging. The item arrived in a plastic bag without any reinforcement or protection whatsoever and suffered dinged corners on multiple fronts.