Persuasion in the Media Age by Timothy A. Borchers (2012, Trade Paperback)
Über dieses Produkt
Product Identifiers
PublisherWaveland Press, Incorporated
ISBN-10157766826X
ISBN-139781577668268
eBay Product ID (ePID)28038429457
Product Key Features
Number of Pages471 Pages
Publication NamePersuasion in the Media Age
LanguageEnglish
Publication Year2012
SubjectMedia Studies, Rhetoric
TypeTextbook
AuthorTimothy A. Borchers
Subject AreaSocial Science, Language Arts & Disciplines
FormatTrade Paperback
Additional Product Features
Edition Number3
Intended AudienceCollege Audience
Dewey Edition22
Dewey Decimal302.23
SynopsisA contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.