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VERKAUF AN DIE MASSEN: EINZELHANDEL IN RUSSLAND, 18801930 von Marjorie L. Hilton Mint-
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eBay-Artikelnr.:336064008352
Artikelmerkmale
- Artikelzustand
- Neuwertig
- Hinweise des Verkäufers
- ISBN-10
- 0822961679
- Book Title
- Selling to the Masses: Retailing in Russia, 18801930 (Russian and
- Genre
- HISTORY
- Item Weight
- 1.1 pounds
- ISBN
- 9780822961673
Über dieses Produkt
Product Identifiers
Publisher
University of Pittsburgh Press
ISBN-10
0822961679
ISBN-13
9780822961673
eBay Product ID (ePID)
109211627
Product Key Features
Number of Pages
344 Pages
Language
English
Publication Name
Selling to the Masses : Retailing in Russia, 1880-1930
Subject
Russia & the Former Soviet Union, Political Ideologies / Communism, Post-Communism & Socialism, General
Publication Year
2011
Type
Textbook
Subject Area
Political Science, History
Series
Russian and East European Studies
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
18.1 Oz
Item Length
9.2 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2011-039624
Reviews
"A welcome addition to the deepening conversation about whether and how a consumer culture developed in late tsarist Russia and whether or not that culture survived past 1917. Rather then ending her book in 1917, [Hilton] brings her story through the revolutionary decades and into early Stalinism. In this way, her book revises traditional periodization and challenges the idea that the Revolution destroyed whatever retail culture was emerging at the end of the old regime. Despite the Bolshevik state's attempt to politicize retail after 1917, it could never direct consumer desires in the ways that it intended." --The Journal of Modern History, Tracing common motifs across a turbulent half century in Russian history, Hilton constructs a compelling, engaging argument about the importance of retail culture in the development of a modern urban society in the late 19th and early 20th centuries. . . . Highly recommended., A welcome addition to the deepening conversation about whether and how a consumer culture developed in late tsarist Russia and whether or not that culture survived past 1917. Rather then ending her book in 1917, [Hilton] brings her story through the revolutionary decades and into early Stalinism. In this way, her book revises traditional periodization and challenges the idea that the Revolution destroyed whatever retail culture was emerging at the end of the old regime. Despite the Bolshevik state's attempt to politicize retail after 1917, it could never direct consumer desires in the ways that it intended." —The Journal of Modern History, "This book will be of interet to scholars of culture, gender, and politics. Smoothly, yet pointedly written and thoughtfully organized . . . a little something for everyone in these pages." --The Russian Review, "At once entertaining and scholarly, 'Selling to the Masses' provides intriguing insights into the changing relationship between retailers, consumers and the Russian state during one of the most turbulent periods of that country's history. Hilton painstakingly demonstrates how in the late tsarist and early Soviet periods retailing in Russia functioned as a site of ideological struggle, a means of imposing social order and affirming national identity. As such, her book will be of immense interest to students of Russian history, Soviet studies, business history, gender studies and anthropology." --Slavonica, "Tracing common motifs across a turbulent half century in Russian history, Hilton constructs a compelling, engaging argument about the importance of retail culture in the development of a modern urban society in the late 19th and early 20th centuries. . . . Highly recommended." -Choice, This book will be of interest to scholars of culture, gender, and politics. Smoothly, yet pointedly written and thoughtfully organized . . . a little something for everyone in these pages., "Hilton offers a well researched book on Russia's stores, shops, retail arcades and marketplaces from 1880 to 1930. . . A compelling argument that retail space impacts the construction of social identities . . . and that consumerist culture goes beyond consumption as a series of interrelated acts organized around the key activities of buying and selling." --Slavic and East European Journal, The commercial space across Red Square from the seat of state power has for centuries been 'as much a part of Russia's history as the Kremlin and St. Basil's,' whether as the trading rows of the Imperial era or the state department store (GUM) of Soviet times. This claim demands a cognitive shift for most historians, for whom commerce is far less central to the Russian past than politics, church or state. Yet Marjorie Hilton's work succeeds in demonstrating how embedded retail trade has been in broader policies and culture, and indicative it can be of both changes and continuities in the relationship between state and society throughout the revolutionary era. Hilton treats 1880-1930 as 'one continuous period of socioeconomic and cultural transformation.' This chronological span is one of the book's major strengths and contributions, as it challenges the extent to which the two regimes diverged in terms of attitudes towards buying and selling, regardless of the ideological contrasts." . . .Highly readable and offers a window into retail trade from multiple perspectives throughout an era when commerce was about far more than economic activity, but became infused with social, cultural and political meanings., A welcome addition to the deepening conversation about whether and how a consumer culture developed in late tsarist Russia and whether or not that culture survived past 1917. Rather then ending her book in 1917, [Hilton] brings her story through the revolutionary decades and into early Stalinism. In this way, her book revises traditional periodization and challenges the idea that the Revolution destroyed whatever retail culture was emerging at the end of the old regime. Despite the Bolshevik state's attempt to politicize retail after 1917, it could never direct consumer desires in the ways that it intended. Perhaps the most entertaining part of 'Selling to the Masses' revolves around Hilton's discussion of consumer complaints (such as the contest for the worst retailer) in the 1920s. The complaints printed in the various journals and newspapers that she examines illustrate the state's attempts to move from 'a retail culture that stressed personal interaction between buyer and seller' to a culture based on 'collective rights of workers and consumers.' Consumers, however, did not necessarily go along with these transformations., "Hilton's book is an original and vividly written study of Russian commercial culture from the late imperial through the early Soviet periods. Delving into the practical and ideological meanings of retail trade for merchants, consumers, and the state, it combines breadth and depth to provide insights into fascinating continuities in the attitudes toward commerce between these two opposed regimes." --Sally West, Truman State University, "Hilton has presented a arich and rewarding analysis of the attitudes and policies that shaped retail commerce in late imperial and early Soviet Russia. She provides useful points of comparison by consistently keeping an eye on analogous developments in Western Europe." -The NEP Era, Hilton offers a well researched book on Russia's stores, shops, retail arcades and marketplaces from 1880 to 1930. . . A compelling argument that retail space impacts the construction of social identities . . . and that consumerist culture goes beyond consumption as a series of interrelated acts organized around the key activities of buying and selling., Hilton has presented a rich and rewarding analysis of the attitudes and policies that shaped retail commerce in late imperial and early Soviet Russia. She provides useful points of comparison by consistently keeping an eye on analogous developments in Western Europe., Hilton's book is an original and vividly written study of Russian commercial culture from the late imperial through the early Soviet periods. Delving into the practical and ideological meanings of retail trade for merchants, consumers, and the state, it combines breadth and depth to provide insights into fascinating continuities in the attitudes toward commerce between these two opposed regimes., "This book will be of interet to scholars of culture, gender, and politics. Smoothly, yet pointedly written and thoughtfully organized . . . a little something for everyone in these pages." -The Russian Review, "Hilton's book is an original and vividly written study of Russian commercial culture from the late imperial through the early Soviet periods. Delving into the practical and ideological meanings of retail trade for merchants, consumers, and the state, it combines breadth and depth to provide insights into fascinating continuities in the attitudes toward commerce between these two opposed regimes." -Sally West, Truman State University, The most compelling part of Hilton's study is her treatment of prerevolutionary retailing . . . . A masterful and engaging study., One of the strengths of Hilton's book is its vividness. The author writes well and her sketches of shops, shoppers and shop workers go some way to offering the reader an accessible and carefully realized entry into the world of late imperial and early Soviet consumerism., At once entertaining and scholarly, 'Selling to the Masses' provides intriguing insights into the changing relationship between retailers, consumers and the Russian state during one of the most turbulent periods of that country's history. Hilton painstakingly demonstrates how in the late tsarist and early Soviet periods retailing in Russia functioned as a site of ideological struggle, a means of imposing social order and affirming national identity. As such, her book will be of immense interest to students of Russian history, Soviet studies, business history, gender studies and anthropology., "At once entertaining and scholarly, #145;Selling to the Masses' provides intriguing insights into the changing relationship between retailers, consumers and the Russian state during one of the most turbulent periods of that country's history. Hilton painstakingly demonstrates how in the late tsarist and early Soviet periods retailing in Russia functioned as a site of ideological struggle, a means of imposing social order and affirming national identity. As such, her book will be of immense interest to students of Russian history, Soviet studies, business history, gender studies and anthropology." --Slavonica, "One of the strengths of Hilton's book is its vividness. The author writes well and her sketches of shops, shoppers and shop workers go some way to offering the reader an accessible and carefully realized entry into the world of late imperial and early Soviet consumerism." --SEER (journal of the School of Slavonic and East European Studies), "Tracing common motifs across a turbulent half century in Russian history, Hilton constructs a compelling, engaging argument about the importance of retail culture in the development of a modern urban society in the late 19th and early 20th centuries. . . . Highly recommended." --Choice, "Hilton has presented a arich and rewarding analysis of the attitudes and policies that shaped retail commerce in late imperial and early Soviet Russia. She provides useful points of comparison by consistently keeping an eye on analogous developments in Western Europe." --The NEP Era
Dewey Edition
23
Series Volume Number
233
Illustrated
Yes
Dewey Decimal
381/.1094709041
Synopsis
Marjorie L. Hilton presents a captivating history of consumer culture in Russia from the 1880s to the early 1930s. She highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism. Beginning in the late nineteenth century, Russia witnessed a rise in mass production, consumer goods, advertising, and new retail venues such as arcades and department stores. These mirrored similar developments in other European countries and reflected a growing quest for leisure activities, luxuries, and a modern lifestyle. As Hilton reveals, retail commerce played a major role in developing Russian public culture--it affected celebrations of religious holidays, engaged diverse groups of individuals, defined behaviors and rituals of city life, inspired new interpretations of masculinity and femininity, and became a visible symbol of state influence and provision. Through monarchies, revolution, civil war, and monumental changes in the political sphere, RussiaÆs distinctive culture of consumption was contested and recreated. Leaders of all stripes continued to look to the "commerce of exchange" as a key element in appealing to the masses, garnering political support, and promoting a modern nation. Hilton follows the evolution of retailing and retailers alike, from crude outdoor stalls to elite establishments; through the competition of private versus state-run stores during the NEP; and finally to a system of total state control, indifferent workers, rationing, and shortages under a consolidating Stalinist state., Marjorie L. Hilton presents a captivating history of consumer culture in Russia from the 1880s to the early 1930s. She highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism. Beginning in the late nineteenth century, Russia witnessed a rise in mass production, consumer goods, advertising, and new retail venues such as arcades and department stores. These mirrored similar developments in other European countries and reflected a growing quest for leisure activities, luxuries, and a modern lifestyle. As Hilton reveals, retail commerce played a major role in developing Russian public culture--it affected celebrations of religious holidays, engaged diverse groups of individuals, defined behaviors and rituals of city life, inspired new interpretations of masculinity and femininity, and became a visible symbol of state influence and provision. Through monarchies, revolution, civil war, and monumental changes in the political sphere, Russia's distinctive culture of consumption was contested and recreated. Leaders of all stripes continued to look to the "commerce of exchange" as a key element in appealing to the masses, garnering political support, and promoting a modern nation. Hilton follows the evolution of retailing and retailers alike, from crude outdoor stalls to elite establishments; through the competition of private versus state-run stores during the NEP; and finally to a system of total state control, indifferent workers, rationing, and shortages under a consolidating Stalinist state., A captivating history of consumer culture in Russia from the 1880s to the early 1930s. Hilton highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism. She follows the evolution of retailing and retailers alike, from crude outdoor stalls to elite establishments, through the competition of private versus state-run stores during the NEP, and finally to a system of total state control, indifferent workers, rationing, and shortages under a consolidating Stalinist state., Marjorie L. Hilton presents a captivating history of consumer culture in Russia from the 1880s to the early 1930s. She highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism. Beginning in the late nineteenth century, Russia witnessed a rise in mass production, consumer goods, advertising, and new retail venues such as arcades and department stores. These mirrored similar developments in other European countries and reflected a growing quest for leisure activities, luxuries, and a modern lifestyle. As Hilton reveals, retail commerce played a major role in developing Russian public culture--it affected celebrations of religious holidays, engaged diverse groups of individuals, defined behaviors and rituals of city life, inspired new interpretations of masculinity and femininity, and became a visible symbol of state influence and provision. Through monarchies, revolution, civil war, and monumental changes in the political sphere, Russia s distinctive culture of consumption was contested and recreated. Leaders of all stripes continued to look to the \u201ccommerce of exchange\u201d as a key element in appealing to the masses, garnering political support, and promoting a modern nation. Hilton follows the evolution of retailing and retailers alike, from crude outdoor stalls to elite establishments; through the competition of private versus state-run stores during the NEP; and finally to a system of total state control, indifferent workers, rationing, and shortages under a consolidating Stalinist state.
LC Classification Number
HF5429.6.R8H55 2011
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- 8***g (252)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.FINLAND AND EUROPE: INTERNATIONAL CRISES IN THE PERIOD OF By Juhani Paasivirta (Nr. 335694307643)
- a***2 (13)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem was shipped quickly and packaged well. Item was exactly as described, brand new and it was even sealed. The seller also messaged me as soon as the purchase went through so communication was great. This was the last book in the series that I needed and to be able to find it in such great condition and at a great cost was unexpected. Highly recommend this seller and will definitely buy from again in the future.
- e***2 (1298)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufMint condition and brand new, at the most competitive price. Top customer service, which includes: communication, professional packaging which protected the dust cover from bending and corners from bumping. Speedy shipping and delivery from across the country. A highly recommended seller with whom I would easily shop again. Thank you!
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- 8***g (252)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.FINLAND AND EUROPE: INTERNATIONAL CRISES IN THE PERIOD OF By Juhani Paasivirta (Nr. 335694307643)
- a***2 (13)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem was shipped quickly and packaged well. Item was exactly as described, brand new and it was even sealed. The seller also messaged me as soon as the purchase went through so communication was great. This was the last book in the series that I needed and to be able to find it in such great condition and at a great cost was unexpected. Highly recommend this seller and will definitely buy from again in the future.
- e***2 (1298)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufMint condition and brand new, at the most competitive price. Top customer service, which includes: communication, professional packaging which protected the dust cover from bending and corners from bumping. Speedy shipping and delivery from across the country. A highly recommended seller with whom I would easily shop again. Thank you!