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Media Programming: Strategies and Practices - Paperback - GOOD
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eBay-Artikelnr.:336018372675
Artikelmerkmale
- Artikelzustand
- Brand
- Unbranded
- Book Title
- Media Programming: Strategies and Practices
- MPN
- Does not apply
- ISBN
- 9781111344474
Über dieses Produkt
Product Identifiers
Publisher
Wadsworth
ISBN-10
1111344477
ISBN-13
9781111344474
eBay Product ID (ePID)
109388584
Product Key Features
Number of Pages
496 Pages
Publication Name
Media Programming : Strategies and Practices
Language
English
Publication Year
2012
Subject
Film / General, Media Studies, Television / General, Television & Video, Radio / General, Film & Video
Features
Revised
Type
Textbook
Subject Area
Art, Performing Arts, Technology & Engineering, Social Science
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
26.5 Oz
Item Length
9.1 in
Item Width
7.3 in
Additional Product Features
Edition Number
9
Intended Audience
College Audience
LCCN
2012-930783
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
302.23/45
Edition Description
Revised edition
Table Of Content
Part I: INTRODUCTION TO PROGRAMMING. 1. A Scaffold for Programmers. Part II: FRAMEWORKS FOR MEDIA PROGRAMMING. 2. Prime-Time Network Strategies. 3. Multichannel Television Strategies. 4. Online Television Strategies. Part III: UNDERSTANDING KEY PROCESSES. 5. Program and Audience Research and Ratings. 6. Syndication for Stations, Cable and Online. Part IV: TELEVISION PROGRAMMING PRACTICES. 7. Non-Prime-Time Network Programming. 8. Television Station Programming Strategies. 9. Basic and Premium Subscription Programming. 10. Public Television Programming. Part V: AUDIO PROGRAMMING PRACTICES. 11. Music Programming. 12. Informational Programming. Bibliography of Recent Publications. Internet Media Sites. About the Contributing Authors. Index to Program Titles. General Index.
Synopsis
Current, relevant, and student-friendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices.
LC Classification Number
PN1992.55.E18 2013
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One Earth Books
100% positive Bewertungen•4.938 Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
Verkäuferbewertungen (1.421)
- 4***h (75)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufVery pleased with this purchase! Happy to have the extra copies of the out-of-print, older versions of this grammar curriculum. The workbooks were a great value with FREE shipping, as well! Liberal use of packing tape to reinforce seams is recommended, as the box did arrive split open on one end due to the sheer heaviness of the books and the rough handling during shipment. Thankfully, no books were lost, and they arrived in nice, clean condition, as described. Seller is highly recommended!!
- u***6- Bewertung vom Käufer.Letztes JahrBestätigter KaufCommunication was prompt and courteous; they even confirmed my preferred delivery date. The listing’s 12 high-resolution photos and precise grading (“Like New/Very Fine”) spared me the usual secondhand-book guessing game. Already eyeing their 19th-century poetry collection. A flawless ★★★★★ experience! This transaction wasn’t just about buying a book – it was a lesson in how eCommerce should operate. Their pricing, while fairV.S. Naipaul A TURN IN THE SOUTH Franklin Library SIGNED First Edition Free Ship (Nr. 335471185734)
- b***o (44)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufShipped and delivered pretty quick. Was in excellent condition, books looked brand new as described. Packaging was top notch. Good price too.