EXPERIENTIAL MARKETING: A PRACTICAL GUIDE TO INTERACTIVE By Shaz Smilansky Mint

~ MINT Condition! Quick & Free Delivery in 2-14 days ~
ZUBER
(287964)
Gewerblich
Angemeldet als gewerblicher Verkäufer
Mehr Artikel des Verkäufers
Verkäufer kontaktieren
US $40,95
Ca.EUR 35,52
Artikelzustand:
Neuwertig
“Book is in Like New / near Mint Condition. Will include dust jacket if it originally came with ”... Mehr erfahrenÜber den Artikelzustand
Ganz entspannt. Kostenloser Versand & Rückversand.
Versand:
Kostenlos Economy Shipping.
Standort: US, USA
Lieferung:
Lieferung zwischen Di, 25. Nov und Sa, 29. Nov nach 94104 bei heutigem Zahlungseingang
Liefertermine - wird in neuem Fenster oder Tab geöffnet berücksichtigen die Bearbeitungszeit des Verkäufers, die PLZ des Artikelstandorts und des Zielorts sowie den Annahmezeitpunkt und sind abhängig vom gewählten Versandservice und dem ZahlungseingangZahlungseingang - wird ein neuem Fenster oder Tab geöffnet. Insbesondere während saisonaler Spitzenzeiten können die Lieferzeiten abweichen.
Rücknahme:
30 Tage Rückgabe. Kostenloser Rückversand.
Zahlungen:
   Diners Club 

Sicher einkaufen

eBay-Käuferschutz
Geld zurück, wenn etwas mit diesem Artikel nicht stimmt. Mehr erfahreneBay-Käuferschutz - wird in neuem Fenster oder Tab geöffnet

  • Gratis Rückversand im Inland
  • Punkte für jeden Kauf und Verkauf
  • Exklusive Plus-Deals
Mehr erfahren- eBay Plus - wird in neuem Fenster oder Tab geöffnet
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:336017258802
Zuletzt aktualisiert am 21. Nov. 2025 09:49:08 MEZAlle Änderungen ansehenAlle Änderungen ansehen

Artikelmerkmale

Artikelzustand
Neuwertig
Buch, das wie neu aussieht, aber bereits gelesen wurde. Der Einband weist keine sichtbaren Gebrauchsspuren auf. Bei gebundenen Büchern ist der Schutzumschlag vorhanden (sofern zutreffend). Alle Seiten sind vollständig vorhanden, es gibt keine zerknitterten oder eingerissenen Seiten und im Text oder im Randbereich wurden keine Unterstreichungen, Markierungen oder Notizen vorgenommen. Der Inneneinband kann minimale Gebrauchsspuren aufweisen. Minimale Gebrauchsspuren. Genauere Einzelheiten sowie eine Beschreibung eventueller Mängel entnehmen Sie bitte dem Angebot des Verkäufers. Alle Zustandsdefinitionen aufrufenwird in neuem Fenster oder Tab geöffnet
Hinweise des Verkäufers
“Book is in Like New / near Mint Condition. Will include dust jacket if it originally came with ...
ISBN-10
0749452757
Book Title
Experiential Marketing: A Practical Guide to Interactive Brand
Genre
BUSINESS & ECONOMICS
ISBN
9780749452759
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
0749452757
ISBN-13
9780749452759
eBay Product ID (ePID)
70954030

Product Key Features

Number of Pages
272 Pages
Publication Name
Experiential Marketing : a Practical Guide to Interactive Brand Experiences
Language
English
Subject
Marketing / General, Consumer Guides, Consumer Behavior, Management, Advertising & Promotion
Publication Year
2009
Type
Not Available
Author
Shaz Smilansky
Subject Area
Reference, Business & Economics
Format
Hardcover

Dimensions

Item Height
0.8 in
Item Weight
19.9 Oz
Item Length
9.5 in
Item Width
6.5 in

Additional Product Features

LCCN
2008-039199
Dewey Edition
22
Reviews
"Smilansky has been able to look across the Atlantic and Pacific for her case study material and draws on this very well.... nicely presented and clearly written." -Field Marketing, "[A] robust platform for you to develop and measure your own brand experience plans." -- The CEO Refresher, "Smilansky has been able to look across the Atlantic and Pacific for her case study material and draws on this very well.... nicely presented and clearly written." - Field Marketing, "[A] complete and comprehensive guide to the subject, a must for those in charge of their business' marketing." -- Midwest Book Review, "[A] complete and comprehensive guide to the subject, a must for those in charge of their business' marketing." --Midwest Book Review
Illustrated
Yes
Dewey Decimal
658.827
Table Of Content
00: Introduction; 01: Why experiential?; 02: Outsourcing vs in-house; 03: BETTER; 04: IDEA; 05: Situation and background; 06: Experiential objectives; 07: Target audiences; 08: Message - key communication; 09: Experiential strategy; 10: Selected locations and Brand ambassadors; 11: Systems and mechanisms for measurement; 12: Action; 13: Gauging effectiveness; 14: Evaluation; 15: Interviews; 16: International case studies; 17: Conclusion
Intended Audience
Scholarly & Professional
Synopsis
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast.Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life.This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students., Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage the customer., Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. Consumer feel little emotional connection with these brands, and if they are persuaded to buy it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying--fast.To gain lasting customer loyalty, brands must give something back. In the new century, the relationships between brands and their target audiences are being revolutionized by "experiential" marketing tactics."Experiential Marketing "looks at the experiential marketing era, which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, communications which are designed to bring brand personalities to life.This book demonstrates how experiential marketing fits in with the current marketing climate and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertizing and marketing practitioners and marketing students., Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. Consumers feel little emotional connection with these brands, and if they are persuaded to buy it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying--fast. To gain lasting customer loyalty, brands must give something back. In the new century, the relationships between brands and their target audiences are being revolutionized by "experiential" marketing tactics. Experiential Marketing looks at the experiential marketing era, which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, communications which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners and marketing students.
LC Classification Number
HF5415.1255.S55 2008

Artikelbeschreibung des Verkäufers

Rechtliche Informationen des Verkäufers

Ich versichere, dass alle meine Verkaufsaktivitäten in Übereinstimmung mit allen geltenden Gesetzen und Vorschriften der EU erfolgen.

Info zu diesem Verkäufer

ZUBER

98,5% positive Bewertungen•994.666 Artikel verkauft

Mitglied seit Okt 1998
Angemeldet als gewerblicher Verkäufer
Shop besuchenKontakt

Detaillierte Verkäuferbewertungen

Durchschnitt in den letzten 12 Monaten
Genaue Beschreibung
4.8
Angemessene Versandkosten
5.0
Lieferzeit
5.0
Kommunikation
4.9

Beliebte Kategorien in diesem Shop

Alle ansehenKategorien
BooksCDDVDSonstiges

Verkäuferbewertungen (317.490)

Alle Bewertungenselected
Positiv
Neutral
Negativ
  • 1***0 (1564)- Bewertung vom Käufer.
    Letzter Monat
    Bestätigter Kauf
    AS SHOWN/DESCRIBED. IT IS A GREAT BOOK WITH COLORED INSTRUCTIONS WITHIN. I ONLY SUGGEST THAT ALL SELLERS OF BOOKS WOULD SHOW 2-3 PHOTOS OF ITS CONTENTS. IN DOING SO IT MAY HELP WITH ANY QUESTIONS BUYERS MIGHT HAVE. SECURED PKG, SUPER FAST FREE SHIPPING, SUPER FAST DELIVERY. BOUGHT ITEM, IMMEDIATELY PAID FOR IT, WAS SHIPPED AND DELIVERED WITHIN 24 HOURS VIA AMAZON! I COULD NOT BE HAPPIER. AND I HIGHLY RECOMMEND THIS OUTSTANDING SELLER! THANK YOU FOR EVERYTHING!
    A PASSION FOR FLOWERS IN 3-D PEYOTE STITCH By Sheila Root **BRAND NEW** (Nr. 187507796397)
  • 0***t (10)- Bewertung vom Käufer.
    Letzte 6 Monate
    Bestätigter Kauf
    Item was exactly as described and packaged to protect it. Seller’s pricing was spot on and when I received it, it was in good condition. Seller actually messaged me when they shipped it (I really appreciated that). Overall I’m happy doing business with them!
    FUTURE DIARY, VOL. 8 By Sakae Esuno *Excellent Condition* (Nr. 226982769892)
  • r***m (85)- Bewertung vom Käufer.
    Letzter Monat
    Bestätigter Kauf
    Very good customer service. Postage was very quick. Unfortunately the packaging wasn't enough to protect the item from a heavy blow and it arrived damaged, but zuber was responsive to the situation. Obviously I'd prefer if nothing had gone wrong, but the real test of customer service is how someone responds when things DO go wrong, and I've got nothing but praise for Katie's communication with me.
    ANTONIO VIVALDI IL POMO D'ORO - Vivaldi: Concerti Per Violino V "per Pisendel" (Nr. 187697393276)
Alle Bewertungen ansehen

Noch mehr entdecken: