MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherMcGraw-Hill Higher Education
ISBN-100072827033
ISBN-139780072827033
eBay Product ID (ePID)2238854
Product Key Features
Number of Pages496 Pages
LanguageEnglish
Publication NameInternet Marketing : Integrating Online and Offline Strategies
Publication Year2002
SubjectE-Commerce / Internet Marketing, Marketing / Direct
TypeTextbook
Subject AreaBusiness & Economics
AuthorMary Lou Roberts
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight30 Oz
Item Length9.9 in
Item Width8.1 in
Additional Product Features
Intended AudienceCollege Audience
LCCN2002-141443
Dewey Edition21
IllustratedYes
Dewey Decimal658.8/4
SynopsisInternet Marketing: Integrating Online and Offline Strategies asserts that while the Internet is a transformational innovation, pure Internet firms do not represent the future of the Internet, as failures in recent history attest. This text builds upon the fact that the future of the Internet lies in the activities of organizations large and small--in all market spaces--that use the Internet to improve service to customers and increase organizational productivity. Many powerful e-marketers predate the Internet, have strong brand identities, and use the Internet wisely to broaden the set of options, across the marketing and logistics mix that they can offer to their customers, suppliers, and partners. The underlying paradigm in the text visualizes the Internet as a significant new channel for communications and transactions that needs to be integrated into enterprise marketing strategies. In this process, businesses are transformed from isolated entities into extended enterprises-organizations whose boundaries have become permeable, admitting both suppliers and customers into many parts of the corporate information repository and requiring their participation in many aspects of daily operations.
LC Classification NumberHF5415.1265.R6185
