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Blockbuster: Hit-Making, Risk-Taking von Anita Elberse signiert 2013 HCDJ-
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Standort: Woburn, Massachusetts, USA
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eBay-Artikelnr.:335957858568
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780805094336
Über dieses Produkt
Product Identifiers
Publisher
Holt & Company, Henry
ISBN-10
0805094334
ISBN-13
9780805094336
eBay Product ID (ePID)
164790510
Product Key Features
Book Title
Blockbusters : Hit-Making, Risk-Taking, and the Big Business of Entertainment
Number of Pages
320 Pages
Language
English
Publication Year
2013
Topic
Rich & Famous, Marketing / General, Business Aspects, Industries / Media & Communications, Economics / General, Industries / Entertainment
Illustrator
Yes
Genre
Music, Biography & Autobiography, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
18 Oz
Item Length
9.5 in
Item Width
7.6 in
Additional Product Features
Intended Audience
Trade
Reviews
How come so many movies are sequels, adaptations and reboots? Why do music studios spend so much on just a handful of superstar artists? And since when did TV shows become so lush and sophisticated? . . . [Elberse's] great new book, Blockbusters , explains that the . . . questions share one answer. The blockbuster strategy--betting more and more money on fewer and fewer titles--has taken over the entertainment world., Convincing... Elberse's Blockbusters builds on her already impressive academic résumé to create an accessible and entertaining book., Fortunate readers of the book are claiming that Anita Elberse's Blockbusters is a compelling answer to those wondering why Hollywood seems obsessed with superheroes. Her book merits, not one, two, but three readings., "A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters ,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed."- Kirkus Reviews "Good books merit a second reading- Blockbusters merits at least three. First, read it for fun. Anita Elberse describes the history of how blockbuster products and star entertainers were built. If you've ever read arguments about whether leaders are made or born, you'll love this. Then read it again for Elberse's model, which explains the process by which hits and stars are made. This will make you feel like Columbus discovering a world that has long existed but few have seen. Then read it a third time, using her model to understand how other stars leaders in politics, business and academia, for starters often can be built in the same way. There is hope because the world truly is entertaining. Blockbusters is a delightful, thought-provoking book." -Clayton Christensen, author of The Innovator's Dilemma, As Blockbusters reveals, pursuing projects with high risk and high reward is actually the best long-term business model., In Blockbusters , Anita Elberse... argues that the blockbuster strategy--a broad formula that assumes investing in big potential winners will account for a disproportionate share of returns--now governs consumer markets, from restaurants and hotels to electronics., "How come so many movies are sequels, adaptations and reboots? Why do music studios spend so much on just a handful of superstar artists? And since when did TV shows become so lush and sophisticated? . . . [Elberse's] great new book, Blockbusters , explains that the . . . questions share one answer. The blockbuster strategy-betting more and more money on fewer and fewer titles-has taken over the entertainment world."-TheAtlantic.com "Forceful . . . Elberse analyzes the realm of culture with a rigorous, numbers-driven approach."- The Boston Globe "Persuasive… Elberse's research has now culminated in the publication of her first book, Blockbusters , in which she makes a bold…case against fiscal timidity in the entertainment industry."- Bloomberg Businessweek " Blockbusters demonstrates that [a blockbuster] strategy usually beats the more cautious approach of spreading around lower-amount investments in a larger number of projects, a recipe for mediocrity that seldom captures the public's imagination."- Forbes "In her new book Blockbusters …[Elberse] argues quite convincingly that in the music industry (in addition to cinema, television, books, and more) record labels are most profitable when they focus their funds on a small number of big-shot, can't-miss juggernauts."- Billboard "As Blockbusters reveals, pursuing projects with high risk and high reward is actually the best long-term business model."-Omnivoracious.com "Fortunate readers of the book are claiming that Anita Elberse's Blockbusters is a compelling answer to those wondering why Hollywood seems obsessed with superheroes. Her book merits, not one, two, but three readings."-SciFied.com "A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters ,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed."- Kirkus Reviews "The book effectively explains the paradox of why more entertainment channels result in fewer choices, and offers a welcome respite from the usual business titles."- Publishers Weekly "This thought provoking book will appeal to students of all ages, those in the classroom and well beyond."- Booklist "Good books merit a second reading- Blockbusters merits at least three. First, read it for fun. Anita Elberse describes the history of how blockbuster products and star entertainers were built. If you've ever read arguments about whether leaders are made or born, you'll love this. Then read it again for Elberse's model, which explains the process by which hits and stars are made. This will make you feel like Columbus discovering a world that has long existed but few have seen. Then read it a third time, using her model to understand how other stars leaders in politics, business and academia, for starters often can be built in the same way. There is hope because the world truly is entertaining. Blockbusters is a delightful, thought-provoking book."-Clayton Christensen, author of The Innovator's Dilemma, Good books merit a second reading-- Blockbusters merits at least three. First, read it for fun. Anita Elberse describes the history of how blockbuster products and star entertainers were built. If you've ever read arguments about whether leaders are made or born, you'll love this. Then read it again for Elberse's model, which explains the process by which hits and stars are made. This will make you feel like Columbus discovering a world that has long existed but few have seen. Then read it a third time, using her model to understand how other stars - leaders in politics, business and academia, for starters - often can be built in the same way. There is hope - because the world truly is entertaining. Blockbusters is a delightful, thought-provoking book., In her new book Blockbusters ...[Elberse] argues quite convincingly that in the music industry (in addition to cinema, television, books, and more) record labels are most profitable when they focus their funds on a small number of big-shot, can't-miss juggernauts., "How come so many movies are sequels, adaptations and reboots? Why do music studios spend so much on just a handful of superstar artists? And since when did TV shows become so lush and sophisticated? . . . [Elberse's] great new book, Blockbusters , explains that the . . . questions share one answer. The blockbuster strategy--betting more and more money on fewer and fewer titles--has taken over the entertainment world." -- TheAtlantic.com "In her new book Blockbusters ...[Elberse] argues quite convincingly that in the music industry (in addition to cinema, television, books, and more) record labels are most profitable when they focus their funds on a small number of big-shot, can't-miss juggernauts." -- Billboard "Forceful . . . Elberse analyzes the realm of culture with a rigorous, numbers-driven approach." -- The Boston Globe "Persuasive... Elberse's research has now culminated in the publication of her first book, Blockbusters , in which she makes a bold...case against fiscal timidity in the entertainment industry." -- Bloomberg Businessweek "Convincing... Elberse's Blockbusters builds on her already impressive academic résumé to create an accessible and entertaining book." -- Financial Times " Blockbusters demonstrates that [a blockbuster] strategy usually beats the more cautious approach of spreading around lower-amount investments in a larger number of projects, a recipe for mediocrity that seldom captures the public's imagination." -- Forbes "A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters ,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed." -- Kirkus Reviews "As Blockbusters reveals, pursuing projects with high risk and high reward is actually the best long-term business model." -- Omnivoracious.com "The book effectively explains the paradox of why more entertainment channels result in fewer choices, and offers a welcome respite from the usual business titles." -- Publishers Weekly "Fortunate readers of the book are claiming that Anita Elberse's Blockbusters is a compelling answer to those wondering why Hollywood seems obsessed with superheroes. Her book merits, not one, two, but three readings." -- SciFied.com "In Blockbusters , Anita Elberse... argues that the blockbuster strategy--a broad formula that assumes investing in big potential winners will account for a disproportionate share of returns--now governs consumer markets, from restaurants and hotels to electronics." -- The Wall Street Journal "Good books merit a second reading-- Blockbusters merits at least three. First, read it for fun. Anita Elberse describes the history of how blockbuster products and star entertainers were built. If you've ever read arguments about whether leaders are made or born, you'll love this. Then read it again for Elberse's model, which explains the process by which hits and stars are made. This will make you feel like Columbus discovering a world that has long existed but few have seen. Then read it a third time, using her model to understand how other stars - leaders in politics, business and academia, for starters - often can be built in the same way. There is hope - because the world truly is entertaining. Blockbusters is a delightful, thought-provoking book." -- Clayton Christensen, author of The Innovator's Dilemma, The book effectively explains the paradox of why more entertainment channels result in fewer choices, and offers a welcome respite from the usual business titles., Blockbusters demonstrates that [a blockbuster] strategy usually beats the more cautious approach of spreading around lower-amount investments in a larger number of projects, a recipe for mediocrity that seldom captures the public's imagination., "Compelling . . . [In Blockbusters ,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed."- Kirkus Reviews "This thought-provoking book will appeal to students of all ages, those in the classroom and well beyond."- Booklist " Blockbusters is a delightful, thought-provoking book."-Clayton Christensen, author of The Innovator's Dilemma, "Good books merit a second reading- Blockbusters merits at least three. First, read it for fun. Anita Elberse describes the history of how blockbuster products and star entertainers were built. If you've ever read arguments about whether leaders are made or born, you'll love this. Then read it again for Elberse's model, which explains the process by which hits and stars are made. This will make you feel like Columbus discovering a world that has long existed but few have seen. Then read it a third time, using her model to understand how other stars leaders in politics, business and academia, for starters often can be built in the same way. There is hope because the world truly is entertaining. Blockbusters is a delightful, thought-provoking book." -Clayton Christensen, author of The Innovator's Dilemma, A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters ,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed., Persuasive... Elberse's research has now culminated in the publication of her first book, Blockbusters , in which she makes a bold...case against fiscal timidity in the entertainment industry., "How come so many movies are sequels, adaptations and reboots? Why do music studios spend so much on just a handful of superstar artists? And since when did TV shows become so lush and sophisticated? . . . [Elberse's] great new book, Blockbusters , explains that the . . . questions share one answer. The blockbuster strategy--betting more and more money on fewer and fewer titles--has taken over the entertainment world." -- TheAtlantic.com "In her new book Blockbusters ...[Elberse] argues quite convincingly that in the music industry (in addition to cinema, television, books, and more) record labels are most profitable when they focus their funds on a small number of big-shot, can't-miss juggernauts." -- Billboard "Forceful . . . Elberse analyzes the realm of culture with a rigorous, numbers-driven approach." -- The Boston Globe "Persuasive... Elberse's research has now culminated in the publication of her first book, Blockbusters , in which she makes a bold...case against fiscal timidity in the entertainment industry." -- Bloomberg Businessweek "Convincing... Elberse's Blockbusters builds on her already impressive academic rsum to create an accessible and entertaining book." -- Financial Times " Blockbusters demonstrates that [a blockbuster] strategy usually beats the more cautious approach of spreading around lower-amount investments in a larger number of projects, a recipe for mediocrity that seldom captures the public's imagination." -- Forbes "A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters ,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed." -- Kirkus Reviews "As Blockbusters reveals, pursuing projects with high risk and high reward is actually the best long-term business model." -- Omnivoracious.com "The book effectively explains the paradox of why more entertainment channels result in fewer choices, and offers a welcome respite from the usual business titles." -- Publishers Weekly "Fortunate readers of the book are claiming that Anita Elberse's Blockbusters is a compelling answer to those wondering why Hollywood seems obsessed with superheroes. Her book merits, not one, two, but three readings." -- SciFied.com "In Blockbusters , Anita Elberse... argues that the blockbuster strategy--a broad formula that assumes investing in big potential winners will account for a disproportionate share of returns--now governs consumer markets, from restaurants and hotels to electronics." -- The Wall Street Journal "Good books merit a second reading-- Blockbusters merits at least three. First, read it for fun. Anita Elberse describes the history of how blockbuster products and star entertainers were built. If you've ever read arguments about whether leaders are made or born, you'll love this. Then read it again for Elberse's model, which explains the process by which hits and stars are made. This will make you feel like Columbus discovering a world that has long existed but few have seen. Then read it a third time, using her model to understand how other stars - leaders in politics, business and academia, for starters - often can be built in the same way. There is hope - because the world truly is entertaining. Blockbusters is a delightful, thought-provoking book." -- Clayton Christensen, author of The Innovator's Dilemma, *** One of Amazon's Best Books of 2013 ****** One of The Globe and Mail 's Best Business Books of 2013 *** "How come so many movies are sequels, adaptations and reboots? Why do music studios spend so much on just a handful of superstar artists? And since when did TV shows become so lush and sophisticated? . . . [Elberse's] great new book, Blockbusters , explains that the . . . questions share one answer. The blockbuster strategy-betting more and more money on fewer and fewer titles-has taken over the entertainment world."-TheAtlantic.com "In her new book Blockbusters …[Elberse] argues quite convincingly that in the music industry (in addition to cinema, television, books, and more) record labels are most profitable when they focus their funds on a small number of big-shot, can't-miss juggernauts."- Billboard "Forceful . . . Elberse analyzes the realm of culture with a rigorous, numbers-driven approach."- The Boston Globe "Persuasive… Elberse's research has now culminated in the publication of her first book, Blockbusters , in which she makes a bold…case against fiscal timidity in the entertainment industry."- Bloomberg Businessweek "Convincing… Elberse's Blockbusters builds on her already impressive academic résumé to create an accessible and entertaining book."- Financial Times " Blockbusters demonstrates that [a blockbuster] strategy usually beats the more cautious approach of spreading around lower-amount investments in a larger number of projects, a recipe for mediocrity that seldom captures the public's imagination."- Forbes "A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters ,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed."- Kirkus Reviews "As Blockbusters reveals, pursuing projects with high risk and high reward is actually the best long-term business model."-Omnivoracious.com "The book effectively explains the paradox of why more entertainment channels result in fewer choices, and offers a welcome respite from the usual business titles."- Publishers Weekly "Fortunate readers of the book are claiming that Anita Elberse's Blockbusters is a compelling answer to those wondering why Hollywood seems obsessed with superheroes. Her book merits, not one, two, but three readings."-SciFied.com "In Blockbusters , Anita Elberse… argues that the blockbuster strategy-a broad formula that assumes investing in big potential winners will account for a disproportionate share of returns-now governs consumer markets, from restaurants and hotels to electronics." - The Wall Street Journal "Good books merit a second reading- Blockbusters merits at least three. First, read it for fun. Anita Elberse describes the history of how blockbuster products and star entertainers were built. If you've ever read arguments about whether leaders are made or born, you'll love this. Then read it again for Elberse's model, which explains the process by which hits and stars are made. This will make you feel like Columbus discovering a world that has long existed but few have seen. Then read it a third time, using her model to understand how other stars leaders in politics, business and academia, for starters often can be built in the same way. There is hope because the world truly is entertaining. Blockbusters is a delightful, thought-provoking book."-Clayton Christensen, author of The Innovator's Dilemma, "A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters ,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed."- Kirkus Reviews "This thought-provoking book will appeal to students of all ages, those in the classroom and well beyond."- Booklist "Good books merit a second reading- Blockbusters merits at least three. First, read it for fun. Anita Elberse describes the history of how blockbuster products and star entertainers were built. If you've ever read arguments about whether leaders are made or born, you'll love this. Then read it again for Elberse's model, which explains the process by which hits and stars are made. This will make you feel like Columbus discovering a world that has long existed but few have seen. Then read it a third time, using her model to understand how other stars leaders in politics, business and academia, for starters often can be built in the same way. There is hope because the world truly is entertaining. Blockbusters is a delightful, thought-provoking book." -Clayton Christensen, author of The Innovator's Dilemma, "How come so many movies are sequels, adaptations and reboots? Why do music studios spend so much on just a handful of superstar artists? And since when did TV shows become so lush and sophisticated? . . . [Elberse's] great new book, Blockbusters , explains that the . . . questions share one answer. The blockbuster strategy-betting more and more money on fewer and fewer titles-has taken over the entertainment world."-TheAtlantic.com "Forceful . . . Elberse analyzes the realm of culture with a rigorous, numbers-driven approach."- The Boston Globe " Blockbusters demonstrates that [a blockbuster] strategy usually beats the more cautious approach of spreading around lower-amount investments in a larger number of projects, a recipe for mediocrity that seldom captures the public's imagination."-Forbes "As Blockbusters reveals, pursuing projects with high risk and high reward is actually the best long-term business model."-Omnivoracious.com "Fortunate readers of the book are claiming that Anita Elberse's Blockbusters is a compelling answer to those wondering why Hollywood seems obsessed with superheroes. Her book merits, not one, two, but three readings."- SciFied.com "A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters ,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed."- Kirkus Reviews "Good books merit a second reading- Blockbusters merits at least three. First, read it for fun. Anita Elberse describes the history of how blockbuster products and star entertainers were built. If you've ever read arguments about whether leaders are made or born, you'll love this. Then read it again for Elberse's model, which explains the process by which hits and stars are made. This will make you feel like Columbus discovering a world that has long existed but few have seen. Then read it a third time, using her model to understand how other stars leaders in politics, business and academia, for starters often can be built in the same way. There is hope because the world truly is entertaining. Blockbusters is a delightful, thought-provoking book." -Clayton Christensen, author of The Innovator's Dilemma
Table Of Content
CONTENTS Prologue: Show Business--a Business of Blockbusters One: Betting on Blockbusters Warner Bros. Entertainment, Grand Central Publishing, Marvel Entertainment Two: Launching and Managing Blockbusters Lady Gaga, Octone Records Three: Investing in Superstars Real Madrid, Boca Juniors Four: How Superstars Use Their Powers MGM and Tom Cruise, Maria Sharapova, LeBron James Five: Will Digital Technology End the Dominance of Blockbusters? YouTube, Hulu, the Metropolitan Opera Six: Will Digital Technology Threaten Powerful Producers? Radiohead, Major League Baseball, the National Football League Seven: The Future of Blockbuster Strategies Jay-Z, Lady Gaga Epilogue: No Business Like Show Business? Marquee New York City Notes Index
Synopsis
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large.
LC Classification Number
P96.E25E53 2013
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